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MOLSON RETAINS NAME OF NEW MONTREAL FORUM
Published December 14, 1995
The Canadiens announced yesterday that the new 21,400-seat arena will be known as the Molson Centre, not the Forum according to this morning's Montreal GAZETTE. The Club de Hockey Canadien Inc., a subsidiary of Molson Cos. Ltd., is assuming the C$230M cost of the new arena -- C$130M for the Molson Centre, C$50M for the land, and C$50M for equipment including the scoreboard and seats. The announcement yesterday was that Molson O'Keefe Brewery, a major sponsor of the Canadiens and also a subsidiary of Molson Cos. Ltd., had purchased the naming rights to the building from the holding company -- "meaning, in effect, that money will be transferred from one Molson pocket to another." Brewery President Andre Tranchemontagne described the term of the agreement as "basically, forever." In accordance with Quebec's official language charter, the logo over the building's entrance will read "Centre Molson." Canadiens President Ronald Corey confirmed the new arena will open March 16, and outlined a schedule of events leading up to that (David Johnston, Montreal GAZETTE, 12/14).