SBD/13/Sports Industrialists


     INSIDE SPORTS Exec VP/Publisher JERRY CROFT will make a
guest appearance in an upcoming episode of "Baywatch" in which
Croft will award GENA LEE NOLIN's character the cover shot in the
magazine's swimsuit edition.  The episode is a promotional
partnership between the show and magazine.  The episode airs
January 29, the same week the I.S. swimsuit issue hits the stands
(Inside Sports)....BILL MURRAY and MIKE VEECH have purchased a
majority interest in the Rookie Pioneer League Butte Copper Kings
(USA TODAY, 12/13).... JOHN MCENROE has been signed to play
guitar at the Official All Star Cafe's opening Monday in New
York.  Rumor is  SHAQ O'NEAL may join him on stage (N.Y. POST,
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