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CANADIENS TO ANNOUNCE FORUM NAMING RIGHTS DEAL TODAY
Published December 13, 1995
Canadiens President Ronald Corey holds a news conference today to announce that the new Forum, scheduled to open in March '96, will be named after a corporation. According to this morning's MONTREAL GAZETTE, Molson, Air Canada and Chrysler are "rumored to be in the running." Molson, owner of the team and the new C$230M building, could decide to keep the name for itself -- but, in doing so, the company would "deprive itself of a potential revenue package worth tens of millions of dollars, roughly equal to the Canadiens' $24-million in player-payroll costs this season" (David Johnson, Montreal GAZETTE, 12/13).