Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports
Published December 12, 1995
In New York, Richard Sandomir calls "NFL on NBC's" extensive piece on free agency on Sunday "one of the program's best efforts ever" (N.Y. TIMES, 12/12). Ratings for the NBC pregame show drew a 4.1 overnight, down from 4.5 last year (USA TODAY, 12/12)....The Nielsen Home Video Index reports that ESPN2 has added more than 18 millon homes from January '94 through December '95. ESPN2 currently reaches 26.7 million homes and has seen one of the largest jumps of any cable network (ESPN2)....In Baltimore, Milton Kent writes to look for a package of Fox baseball promos featuring Cal Ripken Jr. during NFL playoff coverage next month. Ripken shot three Fox promos while in L.A. last week. The spots include one PSA, as well as two humorous pieces: one with Ripken at home and another where "heretofore unknown twin brother 'Hal' emerges from obscurity" (Baltimore SUN, 12/12)....Terry Donahue resigned after 20 years of coaching UCLA football. He will join CBS Sports as an analyst and make his broadcast debut December 29 at the Sun Bowl (CBS Sports)....Ziff-Davis Publishing Co. and Yahoo Corp. are expected to announced a new internet magazine in print, CD-ROM and on- line. The magazine, Yahoo! Internet Life, will focus on issues relating to the World Wide Web, and will be published first on the Web and then in print and CD-Rom versions (WALL STREET JOURNAL, 12/12).