SBD/1/Sponsorships Advertising Marketing

NBA CONTINUES "I LOVE THIS STUFF" WITH POSTMAN, COWBOY

     NBA Properties launched the second wave of its "I love this
stuff" TV ad campaign, featuring '96 Dream Teamers Glenn Robinson
and Anfernee Hardaway, along with Mavericks Jason Kidd, Jamal
Mashburn and Jim Jackson.  In "Clown," Hardaway asks a clown who
joins the league about his shoe deal.  "Postman," will feature
"Big Dog" Robinson barking at a postal worker who retired his
route to play basketball.  In "Cowboy," Kidd, Jackson and
Mashburn meet a Texas Cowboy who wants to "drive the open lane"
(not the open range).  The spots will air in the U.S. on NBC,
TNT, TBS, MTV, ESPN, ESPN2, Nickelodeon and Comedy Central
(NBAP).
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