NBC Plans Record Amount Of Olympic TV NC Lawmakers Consider HB2 Revisions T'Wolves Welcome First Chinese Minority Owner Yahoo Praised For Draft Streaming Show Debut Warriors Not In Need Of Drastic Changes Excel Sports Reps Six First-Round Picks NBA Draft Overnight Lowest Since '12 76ers Excited For Ben Simmons ESPN Public Editor Examines Use Of Virtual 3 NBA Draftees Show Off Fashion Choices
SBD/1/Sponsorships Advertising Marketing
NBA CONTINUES "I LOVE THIS STUFF" WITH POSTMAN, COWBOY
Published December 1, 1995
NBA Properties launched the second wave of its "I love this stuff" TV ad campaign, featuring '96 Dream Teamers Glenn Robinson and Anfernee Hardaway, along with Mavericks Jason Kidd, Jamal Mashburn and Jim Jackson. In "Clown," Hardaway asks a clown who joins the league about his shoe deal. "Postman," will feature "Big Dog" Robinson barking at a postal worker who retired his route to play basketball. In "Cowboy," Kidd, Jackson and Mashburn meet a Texas Cowboy who wants to "drive the open lane" (not the open range). The spots will air in the U.S. on NBC, TNT, TBS, MTV, ESPN, ESPN2, Nickelodeon and Comedy Central (NBAP).