Costas To Apologize To Cubs Pitcher Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick 76ers Rebuild Takes Shape With Okafor Pick Hornets Unveil Black Alternate Uniform Bryant Makes Waves Appearing At "SNF" Shoot Mixed Reviews For Hawks' New Uniform Designs
SBD/1/Sponsorships Advertising Marketing
NBA CONTINUES "I LOVE THIS STUFF" WITH POSTMAN, COWBOY
Published December 1, 1995
NBA Properties launched the second wave of its "I love this stuff" TV ad campaign, featuring '96 Dream Teamers Glenn Robinson and Anfernee Hardaway, along with Mavericks Jason Kidd, Jamal Mashburn and Jim Jackson. In "Clown," Hardaway asks a clown who joins the league about his shoe deal. "Postman," will feature "Big Dog" Robinson barking at a postal worker who retired his route to play basketball. In "Cowboy," Kidd, Jackson and Mashburn meet a Texas Cowboy who wants to "drive the open lane" (not the open range). The spots will air in the U.S. on NBC, TNT, TBS, MTV, ESPN, ESPN2, Nickelodeon and Comedy Central (NBAP).