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SBD/1/Sponsorships Advertising Marketing
NBA CONTINUES "I LOVE THIS STUFF" WITH POSTMAN, COWBOY
Published December 1, 1995
NBA Properties launched the second wave of its "I love this stuff" TV ad campaign, featuring '96 Dream Teamers Glenn Robinson and Anfernee Hardaway, along with Mavericks Jason Kidd, Jamal Mashburn and Jim Jackson. In "Clown," Hardaway asks a clown who joins the league about his shoe deal. "Postman," will feature "Big Dog" Robinson barking at a postal worker who retired his route to play basketball. In "Cowboy," Kidd, Jackson and Mashburn meet a Texas Cowboy who wants to "drive the open lane" (not the open range). The spots will air in the U.S. on NBC, TNT, TBS, MTV, ESPN, ESPN2, Nickelodeon and Comedy Central (NBAP).