UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant Rory, Tiger Promote New Nike Irons On "Tonight Show" Arizona Unveils New Nike Hoops Uniforms Sources: GM Relieved Stewart Sat Out Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career
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SBD/1/Sponsorships Advertising Marketing
Published December 1, 1995
Del Taco restaurants in Southern CA are offering ten different removable tatoos of the Mighty Ducks logo with the purchase of a soft drink. Del Taco is "betting that tatoos will be more popular this year than milkcaps were last year" (L.A. BUSINESS JOURNAL, 11/20-27 issue)....The bowl alliance has announced that a number of cooperations, including Gillette, MCI, Oldsmobile Valvoline and 1-800-Collect, have signed on as sponsors of "The Great Games," which consists of the Tostidos Fiesta Bowl, FedEx Orange Bowl and Nokia Sugar Bowl (Host Communications)....Mavericks guard Jason Kidd unveiled his Nike "Air Zoom" shoe last night against Orlando. The shoe features dark blue patent leather on the heal, racing circles along the bottom, and Kidd's No. 5 on the ankle. Kidd signed a eight-year, $15M deal with Nike last year (FT. WORTH STAR-TELEGRAM, 12/1).... Souvenir Twins Metrodome turf is on sale in Minneapolis through December 8, with items including turf coasters, turf putting greens and turf mats available. Call 612-33-TWINS for more info (Minneapolis STAR-TRIBUNE, 12/1)....French's mustard and USA Baseball are sponsoring a two year search to honor a "Youth Baseball Family of the Year" in all 50 states (French's) ....KMart will present the first Motor City Roundball Classic at Univ. of Detroit-Mercy. Competition will feature top high schools from the upper Midwest (Detroit Sports).... Oui Vend of Tampa was selected as the official merchandise vendor for the '95-96 USA Basketball Women's National Team (USA Basketball)....Coca-Cola plans to double investment in Russia to $500M by the end of '97 (FINANCIAL TIMES, 12/1).