Sprint, A-B Create Interactive Beer Tap Handles A-B Concerned Over NFL's Handling Of Issues BYU Pulls Slogan Due To Trademark Concerns A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA
Upcoming Conferences and Events
SBD/1/Sponsorships Advertising Marketing
BUD ICE GETS TOP BILLING AT IHL ALL-STAR WEEKEND
Published December 1, 1995
Bud Ice will be title sponsor of the IHL's All Star Weekend in Houston this January. Among the programs Bud Ice, the IHL's official beer, will participate: IceMan trophy to the game's MVP; the Bud Ice/IHL All-Star Golf Classic; appearances by the Hanson Brothers; and an exhibit at IceFest -- an interactive fan event. Bud Ice will also display neon signs and banners throughout Houston leading up to, and during, the weekend (IHL).