SBD/1/Sponsorships Advertising Marketing

BUD ICE GETS TOP BILLING AT IHL ALL-STAR WEEKEND

     Bud Ice will be title sponsor of the IHL's All Star Weekend
in Houston this January.  Among the programs Bud Ice, the IHL's
official beer, will participate:  IceMan trophy to the game's
MVP; the Bud Ice/IHL All-Star Golf Classic; appearances by the
Hanson Brothers; and an exhibit at IceFest -- an interactive fan
event.  Bud Ice will also display neon signs and banners
throughout Houston leading up to, and during, the weekend (IHL).
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Anheuser Busch

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