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SBD/1/Sponsorships Advertising Marketing
BUD ICE GETS TOP BILLING AT IHL ALL-STAR WEEKEND
Published December 1, 1995
Bud Ice will be title sponsor of the IHL's All Star Weekend in Houston this January. Among the programs Bud Ice, the IHL's official beer, will participate: IceMan trophy to the game's MVP; the Bud Ice/IHL All-Star Golf Classic; appearances by the Hanson Brothers; and an exhibit at IceFest -- an interactive fan event. Bud Ice will also display neon signs and banners throughout Houston leading up to, and during, the weekend (IHL).