SBD/1/Sponsorships Advertising Marketing

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  • BUD ICE GETS TOP BILLING AT IHL ALL-STAR WEEKEND

         Bud Ice will be title sponsor of the IHL's All Star Weekend
    in Houston this January.  Among the programs Bud Ice, the IHL's
    official beer, will participate:  IceMan trophy to the game's
    MVP; the Bud Ice/IHL All-Star Golf Classic; appearances by the
    Hanson Brothers; and an exhibit at IceFest -- an interactive fan
    event.  Bud Ice will also display neon signs and banners
    throughout Houston leading up to, and during, the weekend (IHL).
    

    Print | Tags: Anheuser Busch
  • FINANCIAL REPORT GIVES REEBOK SHAREHOLDERS "INDIGESTION"

         Reebok Chair Paul Fireman met with 40-50 shareholders at a
    New York restaurant Wednesday night to update them on the latest
    "game plan" for "re-invigorating" the company.  But this
    morning's BOSTON HERALD reports analysts said shareholders "came
    away with indigestion."  Reebok's stock dropped $2 yesterday to
    close at $26.125, its lowest price in more than two years.
    Analysts say Fireman's statement Reebok intends to "shift away
    from being fashion-oriented" and "concentrate on athletes who
    wear their brands" means an admission "they are changing focus,
    again."  Dana Cohen of Donaldson, Lufkin & Jenrette wrote, "It is
    unclear who they view as their core customer.  It seems that by
    moving away from the young inner-city kid they are taking their
    eye away from the consumer that is the primary customer of the
    product and the fashion driver. ...Reebok's brand position in the
    marketplace remains unfocused."  Other analysts expressed concern
    at Fireman's assertion that they will concentrate on athletes age
    18-30, noting that the audience inferred "that the company
    intends to neglect" 12-18 year-olds "who are so important to
    sneaker makers" (Tom Nutile, BOSTON HERALD, 12/1).  Dean Witter
    cut '96 earnings estimates for Reebok which also helped push the
    stock down 2 1/8 yesterday ("Nightly Business Report," PBS,
    11/30).
    

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  • LET IT SNOW, LET IT SNOW, LET IT LOGO: SLOOC GETS NEW SYMBOL

         The Salt Lake Olympic Organizing Committee has updated its
    logo to a snowflake design.  The previous logo -- two vertical
    rectangles, one blue and one red, with three colored legs on each
    side -- will be incorporated into each of the new snowflake's six
    wings (SALT LAKE TRIBUNE, 12/1).
    

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  • MARKETPLACE ROUND-UP

         Del Taco restaurants in Southern CA are offering ten
    different removable tatoos of the Mighty Ducks logo with the
    purchase of a soft drink.  Del Taco is "betting that tatoos will
    be more popular this year than milkcaps were last year" (L.A.
    BUSINESS JOURNAL, 11/20-27 issue)....The bowl alliance has
    announced that a number of cooperations, including Gillette, MCI,
    Oldsmobile Valvoline and 1-800-Collect, have signed on as
    sponsors of "The Great Games," which consists of the Tostidos
    Fiesta Bowl, FedEx Orange Bowl and Nokia Sugar Bowl (Host
    Communications)....Mavericks guard Jason Kidd unveiled his Nike
    "Air Zoom" shoe last night against Orlando.  The shoe features
    dark blue patent leather on the heal, racing circles along the
    bottom, and Kidd's No. 5 on the ankle.  Kidd signed a eight-year,
    $15M deal with Nike last year (FT. WORTH STAR-TELEGRAM, 12/1)....
    Souvenir Twins Metrodome turf is on sale in Minneapolis through
    December 8, with items including turf coasters, turf putting
    greens and turf mats available.  Call 612-33-TWINS for more info
    (Minneapolis STAR-TRIBUNE, 12/1)....French's mustard and USA
    Baseball are sponsoring a two year search to honor a "Youth
    Baseball Family of the Year" in all 50 states (French's)
    ....KMart will present the first Motor City Roundball Classic at
    Univ. of Detroit-Mercy.  Competition will feature top high
    schools from the upper Midwest (Detroit Sports).... Oui Vend of
    Tampa was selected as the official merchandise vendor for the
    '95-96 USA Basketball Women's National Team (USA
    Basketball)....Coca-Cola plans to double investment in Russia to
    $500M by the end of '97 (FINANCIAL TIMES, 12/1).
    

    Print | Tags: Anaheim Ducks, Anaheim Sports, Coca-Cola, Dallas Mavericks, FedEx, General Motors, Minnesota Twins, Nike, Southwest Sports Group, Walt Disney
  • NBA CONTINUES "I LOVE THIS STUFF" WITH POSTMAN, COWBOY

         NBA Properties launched the second wave of its "I love this
    stuff" TV ad campaign, featuring '96 Dream Teamers Glenn Robinson
    and Anfernee Hardaway, along with Mavericks Jason Kidd, Jamal
    Mashburn and Jim Jackson.  In "Clown," Hardaway asks a clown who
    joins the league about his shoe deal.  "Postman," will feature
    "Big Dog" Robinson barking at a postal worker who retired his
    route to play basketball.  In "Cowboy," Kidd, Jackson and
    Mashburn meet a Texas Cowboy who wants to "drive the open lane"
    (not the open range).  The spots will air in the U.S. on NBC,
    TNT, TBS, MTV, ESPN, ESPN2, Nickelodeon and Comedy Central
    (NBAP).
    

    Print | Tags: Dallas Mavericks, ESPN, NBA, NBC, Southwest Sports Group, TBS/TNT, Time Warner, Walt Disney
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