SBD/1/Franchises

RAIDERS MARKETING GROUP HIRES FORMER A'S EXECUTIVE

     Oakland Football Marketing Association (OFMA) officials
announced yesterday that Ray Krise has been appointed COO.  Krise
will oversee all ticket functions including PSL sales, single
game ticket sales and customer service.  Krise was previously a
VP of Administration and Personnel for the A's and took over the
A's ticket operations in '81.  Krise participated in the design
and implementation of the A's customer service and rebate efforts
during last year's baseball strike (OFMA).  Peter Fimrite writes
in the S.F. CHRONICLE that Krise has promised to "do what nobody
else has been able to do consistently or smoothly -- sell
tickets."  Fimrite notes that Krise is the third "ticket guru" to
join the Raiders since their move back to Oakland and, so far,
nobody has been able to "end the confusion, ticket delivery
problems, phone glitches and faulty decision-making that has
turned the marketing operation into a public relations disaster"
(S.F. CHRONICLE, 12/1).
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