Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise Nike Makes Batch Of LeBron 14's For Early Release NBA Looking To Have More Games Overseas
SBD/9/Sponsorships Advertising Marketing
Published November 9, 1995
The Heat are considering changing its uniform design. Club officials will have to inform the NBA by January for changes to be in place by '97-98 (MIAMI HERALD, 11/9).... Canada's Royal Bank, which recently announced it was withdrawing its support of Canadian Amateur Figure Skating, "plans to channel its resources" in to the sponsorship of Canadian amateur hockey (GLOBE & MAIL, 11/7)....Nike is profiled in this morning's Vancouver PROVINCE as an "empire." Lowell Ullrich notes Grizzlies VP Stu Jackson passed on an opportunity to invest in Nike in '78 when founder Phil Knight was strapped for cash (Vancouver PROVINCE, 11/8)....Golds Gym International is "out to soften its macho image" with a new line of sportswear aimed at women, produced by Miami-based Activewear Corp. (DETROIT NEWS, 11/9).