SBD/9/Sponsorships Advertising Marketing

BREATHE RIGHT CRUISES THROUGH FDA APPROVAL TO ADVERTISE

     The FDA said Wednesday that CNS Inc. can advertise Breathe
Right to chronic snorers, following an announcement Monday the
company's patent application should be approved "within weeks,"
according to USA TODAY.  Although CNS received FDA approval to
sell the strips in '93, the company has been forbidden to
advertise them.  Del Jones of USA TODAY notes "most people know
of" the product from watching football.  CNS revenue grew from
$2.8M in '94 to $36.5M in the first nine months of this year, but
CEO Dan Cohen says the product "isn't a fad."  He points out that
only 10% of the strips are sold to athletes (USA TODAY, 11/9).
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