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SITV/NFL TEAM UP TO RUN INTERACTIVE TEST ON CABLE NETWORK
Published November 30, 1995
Sports Illustrated TV and the NFL are currently developing interactive sports programming applications for Time Warner Cable's Full Service Network in Orlando, FL. The NFL, in cooperation with Fox and NBC, is the first major sports league to be involved in testing interactive TV. Tom Feige, President of The Full Service Network, said the deal will give "NFL on Demand" viewers "a whole new way" to watch NFL games. Through their TVs, fans will have access of up-to-the minute scores, and through an in-home printer provided, viewers may also print game notes and stats. Further services to be provided include highlights on demand and an NFL Films library. The testing will be done in Orlando where the Full Service Network is available (SITV).