SBD/30/Sports Media

SITV/NFL TEAM UP TO RUN INTERACTIVE TEST ON CABLE NETWORK

     Sports Illustrated TV and the NFL are currently developing
interactive sports programming applications for Time Warner
Cable's Full Service Network in Orlando, FL.  The NFL, in
cooperation with Fox and NBC, is the first major sports league to
be involved in testing interactive TV.  Tom Feige, President of
The Full Service Network, said the deal will give "NFL on Demand"
viewers "a whole new way" to watch NFL games.  Through their TVs,
fans will have access of up-to-the minute scores, and through an
in-home printer provided, viewers may also print game notes and
stats.  Further services to be provided include highlights on
demand and an NFL Films library.  The testing will be done in
Orlando where the Full Service Network is available (SITV).
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