SBD/29/Olympics

COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS

     As part of phase one of its Olympic ad plan, Coca-Cola is
"lining the streets" of Atlanta with seven different billboards
showing "news-like photos" of construction at various Olympic
sites.  The "unstaged" photos show workers and residents holding
and sipping Coca-Cola at various sites.  The 60 billboards will
also appear in other Southeastern cities and are part of the
company's "expected $200 million in spending on Olympic-related
marketing and advertising."  The company will premiere some
Olympic TV spots in early January.  The boards and TV spots are
from Wieden & Kennedy (Chris Roush, ATLANTA CONSTITUTION, 11/29).
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Related Topics:

Coca-Cola, Olympics, Wieden Kennedy

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