Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday Nissan Creates Rio Games Face-Painting App Brazil Revising Olympics Security Measures Coke's Bea Perez Gets Expanded Authority Top Tennis Players Still Committed To Rio Wintrust Goes With Chicago-Area Olympic Campaign Bach Says IOC Will Evaluate Golf In Olympics Rio Games Unlikely To Spread Zika Virus Worldwide
COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS
Published November 29, 1995
As part of phase one of its Olympic ad plan, Coca-Cola is "lining the streets" of Atlanta with seven different billboards showing "news-like photos" of construction at various Olympic sites. The "unstaged" photos show workers and residents holding and sipping Coca-Cola at various sites. The 60 billboards will also appear in other Southeastern cities and are part of the company's "expected $200 million in spending on Olympic-related marketing and advertising." The company will premiere some Olympic TV spots in early January. The boards and TV spots are from Wieden & Kennedy (Chris Roush, ATLANTA CONSTITUTION, 11/29).