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COCA-COLA GOES BLUE-COLLAR WITH EARLY ATLANTA ADS
Published November 29, 1995
As part of phase one of its Olympic ad plan, Coca-Cola is "lining the streets" of Atlanta with seven different billboards showing "news-like photos" of construction at various Olympic sites. The "unstaged" photos show workers and residents holding and sipping Coca-Cola at various sites. The 60 billboards will also appear in other Southeastern cities and are part of the company's "expected $200 million in spending on Olympic-related marketing and advertising." The company will premiere some Olympic TV spots in early January. The boards and TV spots are from Wieden & Kennedy (Chris Roush, ATLANTA CONSTITUTION, 11/29).