LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid Former USATF Staffers Question Max Seigel's Practices
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY
Published November 29, 1995
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. With only eight months left, Henry Unger writes that ACOG needs to "raise about" $60-65M from new sponsors. Sports Marketing consultants expect General Mills to sign a deal for their cereal products, including Cheerios and Wheaties (ATLANTA CONSTITUTION, 11/29).