Preparations For Tokyo Games Begin In Earnest Golf In Rio Draws Widespread Acclaim Lochte Likely To Face Punishment From USOC Rio Controversy Could Follow Bentz, Conger NBC Called Out For Buying Lochte's Story Media Buyers OK With NBC Ratings Shortfall Team USA Dominates Rio Medal Standings Bach Has No Regrets About Rio Tokyo Offers Glimpse Of Its Plans For Games Workforce, Facilities To Be Reduced For Paralympics
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY
Published November 29, 1995
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. With only eight months left, Henry Unger writes that ACOG needs to "raise about" $60-65M from new sponsors. Sports Marketing consultants expect General Mills to sign a deal for their cereal products, including Cheerios and Wheaties (ATLANTA CONSTITUTION, 11/29).