LA 2024 Bid Gets $250M Guarantee From State L.A. Council Questions Revised '24 Olympic Plans NHL Could Skip '18 Games, Return For Beijing USOC Gets Nearly $300M If L.A. Lands '24 Games USOC, LA 2024 Reach Marketing Agreement Revised LA 2024 Bid New Venues Added USOC Shows Diversity Hiring Stats LA 2024 Expands Olympic Venue Plans To Other Cities IOC Faces Several Issues, Including Bid Resistance Rome Drops Olympics Bid For Financial Reasons
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY
Published November 29, 1995
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. With only eight months left, Henry Unger writes that ACOG needs to "raise about" $60-65M from new sponsors. Sports Marketing consultants expect General Mills to sign a deal for their cereal products, including Cheerios and Wheaties (ATLANTA CONSTITUTION, 11/29).