Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics USOC Tries To Woo Potential Rio Games Sponsors Poor Poll Numbers Should Not Hurt Boston '24 Boston '24 Moves Beach Volleyball Out Of City Pagliuca Promises Stronger Olympic Plan USOC Joins Coalition Of College Conferences
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY
Published November 29, 1995
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. With only eight months left, Henry Unger writes that ACOG needs to "raise about" $60-65M from new sponsors. Sports Marketing consultants expect General Mills to sign a deal for their cereal products, including Cheerios and Wheaties (ATLANTA CONSTITUTION, 11/29).