ROCOG Admits To Rushing Village Completion Rio Expected To Run 43% Over Budget Athletes Village Yet To Pass Safety Tests Russia Reportedly Offered Deal To IOC IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday
BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY
Published November 29, 1995
Dial Corp. is the newest sponsor of the Atlanta Games, becoming the official soap, laundry and household cleaning products company. One Olympic source put the deal at $2.5-5M in cash and products. With only eight months left, Henry Unger writes that ACOG needs to "raise about" $60-65M from new sponsors. Sports Marketing consultants expect General Mills to sign a deal for their cereal products, including Cheerios and Wheaties (ATLANTA CONSTITUTION, 11/29).