SBD/29/Olympics

BIG JOB FOR DIAL AS THEY FACE SWEATY ATHLETES IN JULY

     Dial Corp. is the newest sponsor of the Atlanta Games,
becoming the official soap, laundry and household cleaning
products company.  One Olympic source put the deal at $2.5-5M in
cash and products.  With only eight months left, Henry Unger
writes that ACOG needs to "raise about" $60-65M from new
sponsors.  Sports Marketing consultants expect General Mills to
sign a deal for their cereal products, including Cheerios and
Wheaties (ATLANTA CONSTITUTION, 11/29).
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Olympics, Wheaties

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