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IS MONDAY NIGHT FOOTBALL THE GRIDIRON OPENING FOR CBS?
Published November 28, 1995
Since executives at new CBS parent Westinghouse have said they want to return to covering the NFL, the "rumor is that the battleground will be on 'Monday Night Football,'" according to Steve Zipay of NEWSDAY. ABC's NFL rights deal ends in '97, but the network ABC "won't easily forfeit its showcase, whose ratings consistently place it in the top 10 of all TV programs and would bid more" than $1B to keep it. Sources say it is more likely that Westinghouse/CBS would "bid for the Sunday night cable rights shared by ESPN and TNT." CBS could offer the league "a hefty increase and a broader reach than the cable networks" (NEWSDAY, 11/28).