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Sponsorships Advertising Marketing

NORTH CAROLINA TARS OLD LOGO A SWIFT KICK WITH THE HEEL

     UNC unveiled a new logo yesterday in Chapel Hill, replacing
its 50-year-old ram with a "bolder, more modern approach."  The
new logo was designed by New York firm of Sean Michael Edwards
Design (Collegiate Licensing Company). Last year, UNC ranked
third behind Michigan and Florida St. in product sales, bringing
in $2.1M in revenue.  The updated ram logo has "new horns" and a
"more determined" look in his eye, according to this morning's
USA TODAY.  The school also introduced a series of alternate and
secondary trademarks "that bring a contemporary flair" to its
traditional insignia (USA TODAY, 11/28).  Michael Hiestand notes
in this morning's USA TODAY that changes can boost a school's
merchandising sales by "as much as 25%" (USA TODAY, 11/28).

SBJ Morning Buzzcast: March 25, 2024

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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