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NORTH CAROLINA TARS OLD LOGO A SWIFT KICK WITH THE HEEL
Published November 28, 1995
UNC unveiled a new logo yesterday in Chapel Hill, replacing its 50-year-old ram with a "bolder, more modern approach." The new logo was designed by New York firm of Sean Michael Edwards Design (Collegiate Licensing Company). Last year, UNC ranked third behind Michigan and Florida St. in product sales, bringing in $2.1M in revenue. The updated ram logo has "new horns" and a "more determined" look in his eye, according to this morning's USA TODAY. The school also introduced a series of alternate and secondary trademarks "that bring a contemporary flair" to its traditional insignia (USA TODAY, 11/28). Michael Hiestand notes in this morning's USA TODAY that changes can boost a school's merchandising sales by "as much as 25%" (USA TODAY, 11/28).