SBD/28/Sponsorships Advertising Marketing

NORTH CAROLINA TARS OLD LOGO A SWIFT KICK WITH THE HEEL

     UNC unveiled a new logo yesterday in Chapel Hill, replacing
its 50-year-old ram with a "bolder, more modern approach."  The
new logo was designed by New York firm of Sean Michael Edwards
Design (Collegiate Licensing Company). Last year, UNC ranked
third behind Michigan and Florida St. in product sales, bringing
in $2.1M in revenue.  The updated ram logo has "new horns" and a
"more determined" look in his eye, according to this morning's
USA TODAY.  The school also introduced a series of alternate and
secondary trademarks "that bring a contemporary flair" to its
traditional insignia (USA TODAY, 11/28).  Michael Hiestand notes
in this morning's USA TODAY that changes can boost a school's
merchandising sales by "as much as 25%" (USA TODAY, 11/28).
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