"TNF" Ratings Down For Titans-Jags Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire
SBD/28/Sponsorships Advertising Marketing
NIKE COLLEGE OUTERWEAR "BADLY OUTSOLD," AND "UN-INSPIRING"?
Published November 28, 1995
Retailers surveyed in the latest SPORTING GOODS BUSINESS "reacted with cautious optimism" to Nike's planned foray into NFL authentics, "wondering if the swoosh will carry as much weight when tucked beneath team logos." Larry Wilson, a buyer for FL- based Athletic Attic, notes that the "bottom line didn't shift noticeably" when Nike became the official supplier for Florida St. and Miami. And one buyer told SGB that Nike's college outerwear "was actually being badly outsold" by other brands due to "high pricing" and "un-inspiring design features" (SGB, 11/95 issue).