Adidas Unveils Postseason Jerseys For 10 Schools Terms Of Penn State's Nike Deal Remain Secret Springsteen To Headline Final Four Concert Stryker Orthopaedics Signs With PGA Tour Honda Classic Draws Big Crowds PGA Tour Radio Takes On New Identity Quicken Could Sponsor Tiger's DC Event Travelers Extends PGA Title Sponsorship Through '24 O'Bannon Documents Detail NCAA's Stance Honda Classic Boasts Strongest Field To Date
Upcoming Conferences and Events
SBD/28/Sponsorships Advertising Marketing
Published November 28, 1995
In the latest SPORTS ILLUSTRATED, Alexander Wolff notes the NCAA's policy of policing players' shirttails is not a solution to college basketball's problems. Wolff writes, while the NCAA prohibits exhibitionism, it recently passed legislation allowing on-court advertising and emblems from sportswear companies on uniforms (SI, 11/27 issue).... Sydney's John Singleton Advertising has landed the $3M Australian Rugby League account, previously held by Hertz Walpole Sydney. The league wishes to compete with Rupert Murdoch's rival Super League, due to start next year (ADWEEK, 11/20)....Wilson is moving its CA club-making operation from Newbury Park to Cast Alloys, Inc. in Northridge (GOLFWEEK, 11/27 issue)....Hillerich & Bradsby will return production of its Louisville Slugger bat to downtown Louisville. The bat has been produced for the last 21 years across the Ohio River in Indiana (Baltimore SUN, 11/28)....Coopers & Lybrand has assumed sponsorship of the electronic scoreboards on the Senior PGA Tour (PGA Tour). ....The Comcast U.S. Indoor tennis tournament has added Philadelphia-based National Media Corp., an infomercial producer, as presenting sponsor (PHILA. DAILY NEWS, 11/28).