SBD/28/Sponsorships Advertising Marketing

MARKETING ROUND-UP

     In the latest SPORTS ILLUSTRATED, Alexander Wolff notes the
NCAA's policy of policing players' shirttails is not a solution
to college basketball's problems.  Wolff writes, while the NCAA
prohibits exhibitionism, it recently passed legislation allowing
on-court advertising and emblems from sportswear companies on
uniforms (SI, 11/27 issue).... Sydney's John Singleton
Advertising has landed the $3M Australian Rugby League account,
previously held by Hertz Walpole Sydney.  The league wishes to
compete with Rupert Murdoch's rival Super League, due to start
next year (ADWEEK, 11/20)....Wilson is moving its CA club-making
operation from Newbury Park to Cast Alloys, Inc. in Northridge
(GOLFWEEK, 11/27 issue)....Hillerich & Bradsby will return
production of its Louisville Slugger bat to downtown Louisville.
The bat has been produced for the last 21 years across the Ohio
River in Indiana (Baltimore SUN, 11/28)....Coopers & Lybrand has
assumed sponsorship of the electronic scoreboards on the Senior
PGA Tour (PGA Tour). ....The Comcast U.S. Indoor tennis
tournament has added Philadelphia-based National Media Corp., an
infomercial producer, as presenting sponsor (PHILA. DAILY NEWS,
11/28).
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