AT&T Is Top NCAA Tourney TV Spender To Date Minding My Business: Dawn Rogers NCAA Tourney Viewership Up Over '16 CBS/Turner Ratings Up For Elite 8 Games WGC-Match Play Staying In Austin Long Term? Final Four Secondary Market Prices Lower NCAA Issues Final Warning To N.C. Over HB2 CBS/Turner Sweet 16 Overnights Up Officials Look For Shell PGA Tour Replacement Tickets Tough To Come By For K.C. Regional
SBD/28/Sponsorships Advertising Marketing
Published November 28, 1995
In the latest SPORTS ILLUSTRATED, Alexander Wolff notes the NCAA's policy of policing players' shirttails is not a solution to college basketball's problems. Wolff writes, while the NCAA prohibits exhibitionism, it recently passed legislation allowing on-court advertising and emblems from sportswear companies on uniforms (SI, 11/27 issue).... Sydney's John Singleton Advertising has landed the $3M Australian Rugby League account, previously held by Hertz Walpole Sydney. The league wishes to compete with Rupert Murdoch's rival Super League, due to start next year (ADWEEK, 11/20)....Wilson is moving its CA club-making operation from Newbury Park to Cast Alloys, Inc. in Northridge (GOLFWEEK, 11/27 issue)....Hillerich & Bradsby will return production of its Louisville Slugger bat to downtown Louisville. The bat has been produced for the last 21 years across the Ohio River in Indiana (Baltimore SUN, 11/28)....Coopers & Lybrand has assumed sponsorship of the electronic scoreboards on the Senior PGA Tour (PGA Tour). ....The Comcast U.S. Indoor tennis tournament has added Philadelphia-based National Media Corp., an infomercial producer, as presenting sponsor (PHILA. DAILY NEWS, 11/28).