SBD/28/Sponsorships Advertising Marketing
FLEER TO CLOSE PHILLY PLANT, CUT 90 JOBS
Published November 28, 1995
Fleer Corp. announced yesterday it would close its Philadelphia plant responsible for making chewing gum and cutting and packaging trading cards, according to this morning's PHILADELPHIA INQUIRER. Susan Warner reports the company will shift gum production to another factory in Mississippi and contract card-packaging to outside companies in other states. William Hardie, Exec VP of Fleer, said the company wants to "get out of manufacturing" and "focus on marketing." Ninety jobs will be lost. Hardie noted that trading cards account for 85% of Fleer's business. Fleer is a division of Marvel (PHILADELPHIA INQUIRER, 11/28).