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FIESTA IN TEMPE: NFL AND NBC TO PRODUCE SUPER BOWL SPECIALS

     The NFL and NBC will join to produce "a pair of special pre
Super Bowl programs" this January, according to Terry Lefton of
BRANDWEEK.  One will feature a grassroots youth sports
organization and the other "aims to pull viewers on-line
beginning in December to determine the late January show's
content."  The first show on January 20 will use the Pop Warner
Little Scholars Program as way to push the NFL's "Play Football"
campaign.  Sponsors could include NFL advertisers, with an
possible integration of deals at the grassroots level.  The
second production will air on January 27, one day before Super
Bowl XXX.  Viewers can "visit a specially created Super Bowl XXX
Web site and tell what they would like to see during the hour-
long show," jointly produced by NBC and the NFL (BRANDWEEK,
11/27).  Sponsors will also receive signage on the Super Bowl XXX
site as well as the NFL's Web site (AD AGE ONLINE, 11/27).

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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