TWO NEW PUBLICATIONS LOOK TO MARKET BEHIND HOT SPORTS

     Rodale Press will publish alt.Sport, a "Generation X and
older skewing magazine," featuring such sports as roller blading,
snowboarding, and mountain biking.  alt.Sports is scheduled to
appear on newsstands next summer with a circulation of 200-
300,000 copies.  The "open rate" for a four-color page is $8,000,
and Publisher David Madden said he "already has verbal
commitments from footwear and electronics advertisers" (Wayne
Friedman, INSIDE MEDIA, 11/15 issue)....Snowboard Life, a new
title from TransWorld Publishing and Times Mirror Magazines, is
"looking to take advantage of the category's current ad boom," by
reaching out to "a growing class of more conservative snowboard
enthusiasts."  Snowboard Life's 180 page premiere issue has 90 ad
pages (Valerie Stivers, INSIDE MEDIA, 11/15 issue).