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TWO NEW PUBLICATIONS LOOK TO MARKET BEHIND HOT SPORTS
Published November 21, 1995
Rodale Press will publish alt.Sport, a "Generation X and older skewing magazine," featuring such sports as roller blading, snowboarding, and mountain biking. alt.Sports is scheduled to appear on newsstands next summer with a circulation of 200- 300,000 copies. The "open rate" for a four-color page is $8,000, and Publisher David Madden said he "already has verbal commitments from footwear and electronics advertisers" (Wayne Friedman, INSIDE MEDIA, 11/15 issue)....Snowboard Life, a new title from TransWorld Publishing and Times Mirror Magazines, is "looking to take advantage of the category's current ad boom," by reaching out to "a growing class of more conservative snowboard enthusiasts." Snowboard Life's 180 page premiere issue has 90 ad pages (Valerie Stivers, INSIDE MEDIA, 11/15 issue).