NFL Loads Primetime Schedule With Top Draws Jaguars Find New Stations To Show Preseason Games WBZ Tops WEEI In Battle Of Boston Radio NWSL Faces Learning Curve With New Streaming Deal UW Announcer Bob Rondeau Retiring "UFC On Fox 24" Sees Audience Decline NBA Regular-Season Viewership Down 6% Simms Lands On CBS' NFL Pregame Show ESPN Has High Expectations For "MNF" Slate "Hard Knocks" Chose Bucs For Young Stars
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TWO NEW PUBLICATIONS LOOK TO MARKET BEHIND HOT SPORTS
Published November 21, 1995
Rodale Press will publish alt.Sport, a "Generation X and older skewing magazine," featuring such sports as roller blading, snowboarding, and mountain biking. alt.Sports is scheduled to appear on newsstands next summer with a circulation of 200- 300,000 copies. The "open rate" for a four-color page is $8,000, and Publisher David Madden said he "already has verbal commitments from footwear and electronics advertisers" (Wayne Friedman, INSIDE MEDIA, 11/15 issue)....Snowboard Life, a new title from TransWorld Publishing and Times Mirror Magazines, is "looking to take advantage of the category's current ad boom," by reaching out to "a growing class of more conservative snowboard enthusiasts." Snowboard Life's 180 page premiere issue has 90 ad pages (Valerie Stivers, INSIDE MEDIA, 11/15 issue).