SBD/21/Sports Media

C'MON, IT'S A PARTY! CBS CUTS AD PRICES FOR FIESTA PACKAGE

     CBS has now sold 75-80% of ad time for their Fiesta Bowl
telecast January 2, as 30-second spots have "tumbled from the
astronomical rate" of $550,000 to around $400,000, according to
INSIDE MEDIA.  To "help accelerate" Fiesta sales, CBS offered
advertisers package deals including time during NCAA college
basketball coverage or on PGA telecasts.  The game is also being
sold together with the Orange Bowl.  CBS is banking on "huge
ratings" for the game and has guaranteed advertisers a 24 rating
for the contest, which "likely will be college football's so-
called national championship."  But "because of the uncertainty
of the bowl matchups," some advertisers may be delaying their
decision to purchase.  Adding to the slow sales is a "tight" ad
marketplace with "little money" and the abundance of TV sports at
the end of the year -- including NFL playoffs which give
advertisers several "alternatives."  Also, CBS' original
"exorbitant" price may have "scared" off some advertisers
(Langdon Brockinton, INSIDE MEDIA, 11/15 issue).
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Related Topics:

CBS, NCAA, NFL, PGA Tour, Media, Viacom

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