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C'MON, IT'S A PARTY! CBS CUTS AD PRICES FOR FIESTA PACKAGE
Published November 21, 1995
CBS has now sold 75-80% of ad time for their Fiesta Bowl telecast January 2, as 30-second spots have "tumbled from the astronomical rate" of $550,000 to around $400,000, according to INSIDE MEDIA. To "help accelerate" Fiesta sales, CBS offered advertisers package deals including time during NCAA college basketball coverage or on PGA telecasts. The game is also being sold together with the Orange Bowl. CBS is banking on "huge ratings" for the game and has guaranteed advertisers a 24 rating for the contest, which "likely will be college football's so- called national championship." But "because of the uncertainty of the bowl matchups," some advertisers may be delaying their decision to purchase. Adding to the slow sales is a "tight" ad marketplace with "little money" and the abundance of TV sports at the end of the year -- including NFL playoffs which give advertisers several "alternatives." Also, CBS' original "exorbitant" price may have "scared" off some advertisers (Langdon Brockinton, INSIDE MEDIA, 11/15 issue).