SBD/21/Sports Media

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  • C'MON, IT'S A PARTY! CBS CUTS AD PRICES FOR FIESTA PACKAGE

         CBS has now sold 75-80% of ad time for their Fiesta Bowl
    telecast January 2, as 30-second spots have "tumbled from the
    astronomical rate" of $550,000 to around $400,000, according to
    INSIDE MEDIA.  To "help accelerate" Fiesta sales, CBS offered
    advertisers package deals including time during NCAA college
    basketball coverage or on PGA telecasts.  The game is also being
    sold together with the Orange Bowl.  CBS is banking on "huge
    ratings" for the game and has guaranteed advertisers a 24 rating
    for the contest, which "likely will be college football's so-
    called national championship."  But "because of the uncertainty
    of the bowl matchups," some advertisers may be delaying their
    decision to purchase.  Adding to the slow sales is a "tight" ad
    marketplace with "little money" and the abundance of TV sports at
    the end of the year -- including NFL playoffs which give
    advertisers several "alternatives."  Also, CBS' original
    "exorbitant" price may have "scared" off some advertisers
    (Langdon Brockinton, INSIDE MEDIA, 11/15 issue).
    

    Print | Tags: CBS, NCAA, NFL, PGA Tour, Media, Viacom
  • MEDIA NOTES

          ESPN2 is launching in more than 2 million households
    throughout the fourth quarter of '95, bringing their total to
    more than 27 million by the end of the year (ESPN)....The Sports
    Network site on the World Wide Web now includes the Sportsbook
    area targeted to the gaming enthusiast and casual fan.  It is
    informational only and does not provide any access to actual
    wagering (The Sports Network)....Ratings from the weekend:  NBC's
    primary game, Steelers-Bengals, drew a 13.4 overnight, down 20%
    from last year.  Cowboys-Raiders led Fox to a 16.6 doubleheader
    average, up 16% (Rudy Martzke, USA TODAY, 11/21)....Nobuyuki
    Idei, President and COO of Sony Corp., said they have no interest
    in acquiring an American network even if foreign-ownership rules
    are modified by deregulation (WALL STREET JOURNAL, 11/21)....
    Microsoft Corp. announced it has signed 525,000 subscribers to
    the Microsoft Network since it was introduced with the Windows
    '95 operating system (SAN JOSE MERCURY NEWS, 11/21). ....Raycom,
    Inc. has reached a deal with Lin Television to represent the
    national ad sales and station distribution for Lin's package of
    Rangers baseball.  Raycom will distribute the Rangers package
    regionally to markets throughout the Southwest and will represent
    national advertising sales for the regional telecasts.  The
    package is 150 games (Raycom).
    

    Print | Tags: Cincinnati Bengals, Dallas Cowboys, ESPN, Microsoft, NBC, News Corp./Fox, Oakland Raiders, Pittsburgh Steelers, Media, Walt Disney
  • NEWS CORP/TCI VENTURE SOUTH OF THE BORDER FOR NEW MARKETS

         Rupert Murdoch and TCI officials officially announced
    yesterday they have joined with two of Latin America's largest
    broadcasters to launch a 150-channel satellite TV service.
    Murdoch and TCI Chair John Malone join with Globo, the leading
    media company in Brazil, and Grupo Televisa, the vast Mexican
    broadcaster.  They plan an initial investment of $500M in the
    service, which is scheduled to begin in May.  The service will
    transmit entertainment, news and sports programming to homes with
    satellite dishes and digital receivers (Mark Landler, N.Y. TIMES,
    11/21).  Murdoch said the market consists of 400 million
    households  and that the deal is "one of the most far-reaching
    moves in global broadcasting."  Murdoch said the recent venture
    between News Corp. and TCI's Liberty Media to build a global
    sports franchise would be "a key programming supplier to the
    partnership."  Financial details are still being discussed, but
    the venture will be handled by News Corp., and co-owned News
    Corp., Globo, and Televisa (30% each) and TCI (10%) (Durie &
    Yelland, N.Y. POST, 11/21).  Profits will be divided among the
    partners according to the regions they inhabit
    (BLOOMBERG/Minneapolis STAR TRIBUNE, 11/21).
    

    Print | Tags: Cablevision, New York Liberty, News Corp./Fox, Media
  • SMALL DISHES TO FACE COMPETITION FROM CALIFORNIA COMPANY

         A Burbank, CA, company announced plans yesterday to "become
    the first provider of a system that will allow TV viewers to get
    digital satellite TV without the dish."  A TV-top box will allow
    consumers of TVN Entertainment's new system "to receive digitally
    compressed programming through existing cable wires," according
    to USA TODAY.  TVN will begin by providing 40 channels of movies
    and PPV in addition to the usual cable channels.  Marketing plans
    and cost will be unveiled next week (Bruce Haring, USA TODAY,
    11/21).
    

    Print | Tags: Media
  • TROUBLE PICKING UP THE PUCK? FOLLOW THE VAPOR TRAIL

         The "techno-wizards" at Fox Sports are experimenting with a
    computer chip to be installed in pucks used for Fox's telecast of
    the NHL All-Star Game on January 20, according to NEWSDAY's Steve
    Zipay.  The technology would make it easier for fans to follow a
    puck.  Fox cameras around Boston's FleetCenter -- "fitted with
    similar communications chips -- would be able to track the pucks,
    which to viewers would appear to leave an electronic 'vapor
    trail.'"  Fox execs confirmed the technological development is
    going on and hope to unveil the puck January 18 at a news
    conference.  Zipay writes that "one glitch" in the process could
    be that "when the pucks are frozen, which is done before every
    NHL game, the chip ices up as well" (NEWSDAY, 11/21).
    

    Print | Tags: News Corp./Fox, NHL, Media
  • TWO NEW PUBLICATIONS LOOK TO MARKET BEHIND HOT SPORTS

         Rodale Press will publish alt.Sport, a "Generation X and
    older skewing magazine," featuring such sports as roller blading,
    snowboarding, and mountain biking.  alt.Sports is scheduled to
    appear on newsstands next summer with a circulation of 200-
    300,000 copies.  The "open rate" for a four-color page is $8,000,
    and Publisher David Madden said he "already has verbal
    commitments from footwear and electronics advertisers" (Wayne
    Friedman, INSIDE MEDIA, 11/15 issue)....Snowboard Life, a new
    title from TransWorld Publishing and Times Mirror Magazines, is
    "looking to take advantage of the category's current ad boom," by
    reaching out to "a growing class of more conservative snowboard
    enthusiasts."  Snowboard Life's 180 page premiere issue has 90 ad
    pages (Valerie Stivers, INSIDE MEDIA, 11/15 issue).
    

    Print | Tags: Media
  • WILL COX COMMUNICATIONS PAY FOR MIAMI TALK SHOW HOST

         Phil Hendrie, talk host on show Miami's WIOD-radio, has
    "been doing lame impersonations" of Dolphins LB Bryan Cox for
    more than a year, according to Brian Schmitz of the ORLANDO
    SENTINEL.  But a recent impersonation had Hendrie-as-Cox
    admitting over the air that he was gay, "touching off taunts" by
    schoolmates aimed at Cox's 12-year old daughter.  In response,
    Cox said he will file a $15M lawsuit against the station forcing
    them to stop the impersonations.  Cox:  "If people want to
    criticize me, that's fine.  But when it starts to affect my
    family ... that's when I go to war."  WIOD is the Dolphins'
    flagship and is owned by Cox (no relation) Communications.  Bryan
    Cox's attorney, Mike Baird: "By the time we're done with them it
    would be fitting if we could turn 'Cox' in Cox Communications
    into Bryan Cox Communications" (ORLANDO SENTINEL, 11/21).
    

    Print | Tags: Miami Dolphins, Media
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