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SBD/21/Sponsorships Advertising Marketing
STACKHOUSE KEEPS DEWIN' IT: ROOKIE SIGNS WITH MOUNTAIN DEW
Published November 21, 1995
76ers rookie Jerry Stackhouse has signed a deal to endorse PepsiCo's Mountain Dew. He will be featured in upcoming print, television and radio ads for the soft drink. Stackhouse will be featured in Mountain Dew advertising and promotions around the Philadelphia area. Stackhouse is scheduled to lend support for include the "Big Slam Twist and Win Game," which focuses on the company's one-liter package, and a promotion featuring Stackhouse trading cards. Both are planned for early '96 (PepsiCo).