SBD/21/Sponsorships Advertising Marketing

STACKHOUSE KEEPS DEWIN' IT: ROOKIE SIGNS WITH MOUNTAIN DEW

     76ers rookie Jerry Stackhouse has signed a deal to endorse
PepsiCo's Mountain Dew.  He will be featured in upcoming print,
television and radio ads for the soft drink.  Stackhouse will be
featured in Mountain Dew advertising and promotions around the
Philadelphia area.  Stackhouse is scheduled to lend support for
include the "Big Slam Twist and Win Game," which focuses on the
company's one-liter package, and a promotion featuring Stackhouse
trading cards.  Both are planned for early '96 (PepsiCo).
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