SBD/21/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUND-UP

         Philip Morris is delivering a "thinly veiled warning" to
    publishers who are considering restricting its tobacco
    advertising by threatening to take away its food and beer ads
    (ADVERTISING AGE, 11/20 issue)....The Grand Rapids franchise that
    will start play in the IHL next season released its name and logo
    to the public yesterday -- the Grand Rapids Griffins.  The logo's
    colors include gold, silver, navy red and forest green, and was
    developed by Sean Michael Edwards Design (Griffins)....The Action
    Sports Retail Trade Expo will open February 8 in Long Beach.  The
    show features more than 650 leading manufacturers of surf, swim,
    skate and snowboard equipment (Action Sports)....The Marketing
    Arm, a Dallas-based sports marketing agency, is using
    client/entertainment packages that include Stars tickets to help
    sell sponsorships of the Dallas On Ice outdoor skating rink in
    the city's West End (The Marketing Arm)....In L.A., Helene
    Elliott reports, "The NHL has taken so much heat since it removed
    team logos from game pucks, it may rescind that decision" (L.A.
    TIMES, 11/21).
    

    Print | Tags: AEG, Colorado Rapids, Dallas Stars, NHL, Southwest Sports Group
  • NIKE HIRES A PLENTY TO RECOVER FROM POOR GOLF SHOTS

         Nike is "rededicating itself to golf in a big way," writes
    Adam Barr in GOLFWEEK, including management changes that point
    toward developing "product-oriented approach."  The company has
    recently announced a slew of new hires, including sports
    marketing manager Joe Moses, who previously worked for Maxfli,
    and footwear production manager Michael Forsey, who comes from
    "more traditional" footwear makers, Reebok Golf and
    Titleist/FootJoy.  Forsey's hire, according to Barr, may be in
    response to the failure of Nike's strategy to offer athletic-
    style golf shoes.  Barr also notes Nike has hired a former ski
    company exec, Bob Rief, as GM of the Golf Division.  Nike
    Marketing Dir Rod Tallman says Rief's hiring is to help Nike
    expand its products into smaller retail shops, as golf and skiing
    are similar in their retail distribution characteristics.
         CATCH A TIGER?  Barr notes that Nike's changes and new
    strategy could have a particular player in mind.  Some "industry
    watchers" ask whether hiring Moses would put Nike "first in line"
    when Tiger Woods turns pro.  Moses:  "There isn't anyone who
    wouldn't want to sign Tiger Woods, but I'm here for more than
    that."  Barr writes that Moses could also have been brought on
    board to improve Nike's position on the PGA Tour, as industry
    experts "universally acknowledge Moses' ability to do that"
    (GOLFWEEK, 11/18 issue).
    

    Print | Tags: Acushnet, Nike, PGA Tour, Reebok
  • STACKHOUSE KEEPS DEWIN' IT: ROOKIE SIGNS WITH MOUNTAIN DEW

         76ers rookie Jerry Stackhouse has signed a deal to endorse
    PepsiCo's Mountain Dew.  He will be featured in upcoming print,
    television and radio ads for the soft drink.  Stackhouse will be
    featured in Mountain Dew advertising and promotions around the
    Philadelphia area.  Stackhouse is scheduled to lend support for
    include the "Big Slam Twist and Win Game," which focuses on the
    company's one-liter package, and a promotion featuring Stackhouse
    trading cards.  Both are planned for early '96 (PepsiCo).
    

    Print | Tags: Comcast-Spectacor, PepsiCo, Philadelphia 76ers
  • THE HOUSE THAT WEBBER BUILT: WILL DC ARENA GET NIKETOWN?

         When Bullets/Capitals Owner Abe Pollin opens his new MCI
    Center in downtown Washington in '97, the new arena will include
    around 50,000 square feet of retail space.  Noting rumors that a
    Niketown store would go in the facility,  Maryann Haggerty of the
    WASHINGTON POST reports, while Pollin has been "close-mouthed"
    about plans for the retail space, he has promised it will be
    sports-oriented and "nifty enough" to attract tourists.  Niketown
    Chicago features interactive media and audio-video displays along
    with retail merchandise; last year it ranked as one of the city's
    most popular tourist attractions with 1.5 million visitors.
    Niketown spokesperson Kevin Kutcher would not confirm any
    discussions with Pollin.  Kutcher:  "All I can say about
    Washington is that it's a market we have looked at and are not
    finished looking at" (WASHINGTON POST, 11/18).
         MORE DC RETAIL NEWS:  Indianapolis-based Galyans Trading Co.
    plans to open between three and six 100,000 square-foot stores in
    the DC-area over the next two years.   Galyans sells sports
    equipment and apparel in stores that feature batting cages,
    basketball courts and climbing walls (WASHINGTON BUSINESS
    JOURNAL, 11/17-23 issue).
    

    Print | Tags: NikeTown, Washington Capitals
  • WHAT'S JAPANESE FOR "GOT 'IM, GOT 'IM, NEED 'IM, GOT 'IM"?

         NL Rookie of the Year Hideo Nomo is giving card collecting
    in Japan "a real boost," as fans in the Far East who never
    collected before want Nomo cards, according to the S.F. EXAMINER.
    U.S.-style trading cards have only been in Japan since '91, but
    the boom intensified after Nomo's American debut.  Philip Block,
    Publisher and Editor of Yakyu, a newsletter for fans of Japanese
    baseball and baseball collectibles, says Nomo's popularity has
    also caused a crossover of American fans looking for Japanese
    collectibles (Lewis & Chapin, S.F. EXAMINER, 11/18).
    

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