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MARKETPLACE ROUND-UP
Philip Morris is delivering a "thinly veiled warning" to publishers who are considering restricting its tobacco advertising by threatening to take away its food and beer ads (ADVERTISING AGE, 11/20 issue)....The Grand Rapids franchise that will start play in the IHL next season released its name and logo to the public yesterday -- the Grand Rapids Griffins. The logo's colors include gold, silver, navy red and forest green, and was developed by Sean Michael Edwards Design (Griffins)....The Action Sports Retail Trade Expo will open February 8 in Long Beach. The show features more than 650 leading manufacturers of surf, swim, skate and snowboard equipment (Action Sports)....The Marketing Arm, a Dallas-based sports marketing agency, is using client/entertainment packages that include Stars tickets to help sell sponsorships of the Dallas On Ice outdoor skating rink in the city's West End (The Marketing Arm)....In L.A., Helene Elliott reports, "The NHL has taken so much heat since it removed team logos from game pucks, it may rescind that decision" (L.A. TIMES, 11/21).
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NIKE HIRES A PLENTY TO RECOVER FROM POOR GOLF SHOTS
Nike is "rededicating itself to golf in a big way," writes Adam Barr in GOLFWEEK, including management changes that point toward developing "product-oriented approach." The company has recently announced a slew of new hires, including sports marketing manager Joe Moses, who previously worked for Maxfli, and footwear production manager Michael Forsey, who comes from "more traditional" footwear makers, Reebok Golf and Titleist/FootJoy. Forsey's hire, according to Barr, may be in response to the failure of Nike's strategy to offer athletic- style golf shoes. Barr also notes Nike has hired a former ski company exec, Bob Rief, as GM of the Golf Division. Nike Marketing Dir Rod Tallman says Rief's hiring is to help Nike expand its products into smaller retail shops, as golf and skiing are similar in their retail distribution characteristics. CATCH A TIGER? Barr notes that Nike's changes and new strategy could have a particular player in mind. Some "industry watchers" ask whether hiring Moses would put Nike "first in line" when Tiger Woods turns pro. Moses: "There isn't anyone who wouldn't want to sign Tiger Woods, but I'm here for more than that." Barr writes that Moses could also have been brought on board to improve Nike's position on the PGA Tour, as industry experts "universally acknowledge Moses' ability to do that" (GOLFWEEK, 11/18 issue). -
STACKHOUSE KEEPS DEWIN' IT: ROOKIE SIGNS WITH MOUNTAIN DEW
76ers rookie Jerry Stackhouse has signed a deal to endorse PepsiCo's Mountain Dew. He will be featured in upcoming print, television and radio ads for the soft drink. Stackhouse will be featured in Mountain Dew advertising and promotions around the Philadelphia area. Stackhouse is scheduled to lend support for include the "Big Slam Twist and Win Game," which focuses on the company's one-liter package, and a promotion featuring Stackhouse trading cards. Both are planned for early '96 (PepsiCo).
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THE HOUSE THAT WEBBER BUILT: WILL DC ARENA GET NIKETOWN?
When Bullets/Capitals Owner Abe Pollin opens his new MCI Center in downtown Washington in '97, the new arena will include around 50,000 square feet of retail space. Noting rumors that a Niketown store would go in the facility, Maryann Haggerty of the WASHINGTON POST reports, while Pollin has been "close-mouthed" about plans for the retail space, he has promised it will be sports-oriented and "nifty enough" to attract tourists. Niketown Chicago features interactive media and audio-video displays along with retail merchandise; last year it ranked as one of the city's most popular tourist attractions with 1.5 million visitors. Niketown spokesperson Kevin Kutcher would not confirm any discussions with Pollin. Kutcher: "All I can say about Washington is that it's a market we have looked at and are not finished looking at" (WASHINGTON POST, 11/18). MORE DC RETAIL NEWS: Indianapolis-based Galyans Trading Co. plans to open between three and six 100,000 square-foot stores in the DC-area over the next two years. Galyans sells sports equipment and apparel in stores that feature batting cages, basketball courts and climbing walls (WASHINGTON BUSINESS JOURNAL, 11/17-23 issue). -
WHAT'S JAPANESE FOR "GOT 'IM, GOT 'IM, NEED 'IM, GOT 'IM"?
NL Rookie of the Year Hideo Nomo is giving card collecting in Japan "a real boost," as fans in the Far East who never collected before want Nomo cards, according to the S.F. EXAMINER. U.S.-style trading cards have only been in Japan since '91, but the boom intensified after Nomo's American debut. Philip Block, Publisher and Editor of Yakyu, a newsletter for fans of Japanese baseball and baseball collectibles, says Nomo's popularity has also caused a crossover of American fans looking for Japanese collectibles (Lewis & Chapin, S.F. EXAMINER, 11/18).




