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SPORTS VIEWERSHIP UP 14% IN LAST TEN YEARS
Published November 20, 1995
The number of hours the average household spends viewing nationally televised sports has risen by more than 14% over the past ten years to 183 hours per year, according to an analysis by BJK&E Media Group cited in AD AGE. A majority of viewing hours are on cable, up 119% to 79 hours per year, while fewer hours are spent watching broadcast nets, down 13% to 97 hours per year. NHL and NBA coverage "generated the youngest viewers of any sports," with more than half their audience under 35, while horse racing, golf, bowling, and baseball were "the oldest skewing," with half of viewers approaching or over 50 (AD AGE ONLINE, 12/20).