SPORTS VIEWERSHIP UP 14% IN LAST TEN YEARS

     The number of hours the average household spends viewing
nationally televised sports has risen by more than 14% over the
past ten years to 183 hours per year, according to an analysis by
BJK&E Media Group cited in AD AGE.  A majority of viewing hours
are on cable, up 119% to 79 hours per year, while fewer hours are
spent watching broadcast nets, down 13% to 97 hours per year.
NHL and NBA coverage "generated the youngest viewers of any
sports," with more than half their audience under 35, while horse
racing, golf, bowling, and baseball were "the oldest skewing,"
with half of viewers approaching or over 50 (AD AGE ONLINE,
12/20).