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MARKETING GROUP ASSEMBLED FOR THE OILERS IN NASHVILLE
Published November 20, 1995
A partnership has been assembled to coordinate marketing and promotion of luxury suites and PSL sales for the Oilers in Nashville, according Muhleman Marketing Inc., the chief marketing consultants to the Oilers' relocation. The group includes the Ingram Group, a Nashville-based p.r. firm, Gish, Sherwood & Friends, a Nashville ad agency; Marketing Production Enterprises of Memphis, and fundraiser Kim Kaegi. The group will initially focus on selling 100 luxury suites for the proposed 65,000-seat stadium. The effort to sell more than 50,000 PSLs will include all of TN, southern KY and northern AL. Luxury suite sales will begin in December and the application process for PSLs will be conducted in January (Muhleman Marketing). REASON TO REALIGN? ESPN's Chris Mortensen: "Nashville is under the gun to sell a lot of tickets and suites for this to happen. ... From a league standpoint, the Cleveland to Baltimore move and now Nashville could be a real catalyst to major realignment in 1998" ("NFL GameDay," 11/17). SAY, CHUMLEY: ESPN's Chris Berman suggested "Tennessee Tuxedos" as a new name for the Oilers ("GameDay," 11/19).