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SI LANDS NEW EDITOR IN COLSON IN TIME WARNER SHAKEUP
Published November 17, 1995
In a day of major restructuring, Time Warner Inc.'s Norman Pearlstine announced that Bill Colson has been named Managing Editor of Sports Illustrated. Colson has been Assistant Managing Editor at SI since the summer of '91. He succeeds Mark Mulvoy, who will become Editor of SI and have top editorial responsibility for all Olympic projects outside the weekly SI Presents and SI For Kids. Pearlstine said Colson, through his stint as Assistant Managing Editor and during his recent three- month period when he ran the magazine, "has demonstrated a keen instinct and an innate ability to consistently have SI deliver sports journalism weekly to readers in a fresh, lively and informative way." Among other changes: Walter Isaacson will become Time magazine's managing editor replacing Jim Gaines, who has been named Corporate Editor of Time Inc. Paul Sagan was named President and Editor of Time New Media (Time Inc). NEW REIGN: The changes mark Pearlstine's "most ambitious effort yet to consolidate his control over Time-Warner Inc.'s far-flung publishing operations and install his own hand-picked team," according to Patrick Reilly of the WALL STREET JOURNAL. Both Colson and Isaacson "aren't considered likely to bring radical change ... but they face stiff challenges" as both magazines have seen "gradual declines in circulation and are fighting to stay relevant amid a blitz of new competition" from TV and the internet (WALL STREET JOURNAL, 11/17). The announcement of Colson completed the "bake-off" competition with Life Managing Editor Daniel Okrent, in which each served a three- month trial period that culminated with "oral exams" on October 31 with Pearlstine and Time Inc.'s Editorial Director Henry Muller (N.Y. TIMES, 11/17). Magazine industry analyst Tom Delaney said Time was "lucky serious damage wasn't done" to SI with the editorial competition. Delaney: "A magazine is supposed to have a clear vision -- you can't have two people grabbing the wheel" (N.Y. POST, 11/17).