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SPRINT EXEC ADDRESSES WOMEN IN GOLF SUMMIT ON MARKETING
Published November 16, 1995
Mike Goff, Sprint's Dir of Corporate Sponsorship Marketing, addressed the Women in Golf Summit Tuesday in Pinehurst, NC, on "New Views of Marketing and Women's Golf." Some highlights: Goff noted that women's golf offers corporations the opportunity to reach women, and that many are taking advantage of the demographics; specifically in three different areas -- participants, spectators, and those supporting women's athletics. Goff noted that 99% of the LPGA Tour is sponsored by major companies such as McDonald's, State Farm and Sprint, with licensing support coming from companies such as MasterCard, Kodak and Rolex. Goff also pointed out that women's golf offers "more positive feedback" for Sprint than Sprint's sister events on the PGA Tour, and that customer hospitality is superior for LPGA events as the stars are more engaging, talkative and more interested in "the lives" of customers. Goff also addressed the increased tournament purses in women's golf --up 40% from '91 to $25M (THE DAILY).