SBD/16/Sponsorships Advertising Marketing

LONG LIVE THE KING: JORDAN TOPS SPORTS IDOL SURVEY

     A national survey in MEN'S JOURNAL's Buyer's Guide shows
that Michael Jordan remains America's No. 1 sports idol.  The
survey, in which the magazine phoned 500 men across the country,
ranked Jordan as most admired at 19.8%.  Cal Ripken followed at
18.6%.  Others: Troy Aikman 16.4% and Greg Norman 12.2% (Fred
Mitchell, CHICAGO TRIBUNE, 11/16).
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