Fresno State Partnering With Nike For Redesign Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition
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GLOBE & MAIL PANS NIKE'S AD ATTACK PLAN FOR TORONTO
Published November 16, 1995
Nike's "Toronto Attack Plan," in which citywide advertising features local content and the Nike image, is featured in this morning's GLOBE & MAIL. Joe Clark notes the campaign -- which features ads on 60 subway cars, 10 buses-turned-billboards, posters on subway platforms, TV and billboards -- combined "powerful photography with hard-to-read typography." Clark: "Nike's posters read like a tract issued by a terrorist group with a fear of full sentences." Clark also notes the use of the Orator typewriter-style font, and color scheme made it difficult to read "from a distance." However, Clark notes "the campaign's photos are its true glory," but that "they are too local." Photos feature action shots such as aerobics at a local park and a local lacrosse league (Toronto GLOBE & MAIL, 11/16).