Menu
Sponsorships Advertising Marketing

E-ZONE: IF IT'S ENTERTAINMENT IN ORLANDO, SHAQ'S INVOLVED

     Universal Studios unveiled plans yesterday for its "E-Zone,"
a 12-acre complex of themed restaurants, nightclubs, movie houses
and shops as part of its Universal City Florida resort in
Orlando.  But "center stage" at the announcement, according to
this morning's ORLANDO SENTINEL, was Shaquille O'Neal, whose
"Shaq's Place" -- a "giant nightclub for a giant" -- will be one
of nearly a dozen restaurants and entertainment outlets anchoring
the $2.6B project.  O'Neal's club will be a 31,000-square-foot,
multi-level facility designed to cater to all ages, featuring
plans for a "half court" basketball/dance floor, live
performances by recording artists, including, "from time-to-
time," O'Neal himself.  Shaq's Place will have games, Shaq
memorabilia for kids and a billiard lounge.  Christine Shenot
writes, "Shaq's Place has the potential to be a big draw,
especially with Orlando residents" (ORLANDO SENTINEL, 11/16).
     SHAQ'S WORLD?  Plans for Shaq's Place come after a developer
said this summer that they were "in final negotiations" with
O'Neal to build a retail, restaurant and office complex in
downtown Orlando to be dubbed "Shaq's World."  The SENTINEL's
Shenot notes the developer, Church Street West, Inc., had similar
features planned for Shaq's World as Universal has for Shaq's
Place.  O'Neal's agent, Leonard Armato, would not comment on the
downtown project, but he did say if Shaq's place "proves to be a
hit" in Orlando, nationwide expansion is a possibility, with L.A.
mentioned in particular (ORLANDO SENTINEL, 11/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/16/Sponsorships-Advertising-Marketing/E-ZONE-IF-ITS-ENTERTAINMENT-IN-ORLANDO-SHAQS-INVOLVED.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/16/Sponsorships-Advertising-Marketing/E-ZONE-IF-ITS-ENTERTAINMENT-IN-ORLANDO-SHAQS-INVOLVED.aspx

CLOSE