SBD/16/Sponsorships Advertising Marketing

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  • E-ZONE: IF IT'S ENTERTAINMENT IN ORLANDO, SHAQ'S INVOLVED

         Universal Studios unveiled plans yesterday for its "E-Zone,"
    a 12-acre complex of themed restaurants, nightclubs, movie houses
    and shops as part of its Universal City Florida resort in
    Orlando.  But "center stage" at the announcement, according to
    this morning's ORLANDO SENTINEL, was Shaquille O'Neal, whose
    "Shaq's Place" -- a "giant nightclub for a giant" -- will be one
    of nearly a dozen restaurants and entertainment outlets anchoring
    the $2.6B project.  O'Neal's club will be a 31,000-square-foot,
    multi-level facility designed to cater to all ages, featuring
    plans for a "half court" basketball/dance floor, live
    performances by recording artists, including, "from time-to-
    time," O'Neal himself.  Shaq's Place will have games, Shaq
    memorabilia for kids and a billiard lounge.  Christine Shenot
    writes, "Shaq's Place has the potential to be a big draw,
    especially with Orlando residents" (ORLANDO SENTINEL, 11/16).
         SHAQ'S WORLD?  Plans for Shaq's Place come after a developer
    said this summer that they were "in final negotiations" with
    O'Neal to build a retail, restaurant and office complex in
    downtown Orlando to be dubbed "Shaq's World."  The SENTINEL's
    Shenot notes the developer, Church Street West, Inc., had similar
    features planned for Shaq's World as Universal has for Shaq's
    Place.  O'Neal's agent, Leonard Armato, would not comment on the
    downtown project, but he did say if Shaq's place "proves to be a
    hit" in Orlando, nationwide expansion is a possibility, with L.A.
    mentioned in particular (ORLANDO SENTINEL, 11/16).
    

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  • E-ZONE II: NASCAR CAFE JOINS SHAQ IN NEW VENTURE

         The NASCAR Cafe will join O'Neal's project in the E-Zone, as
    the only other sports-related venture.  Also planned for E-World:
    the world's largest Hard Rock Cafe; Marvel Mania, a unique
    superhero-themed restaurant; B.B. King's Blues Club;  Emeril's of
    New Orleans, a creole-themed restaurant;  Pat O'Brien's -- a
    replica of the New Orleans bar; a 16-screen, 5,000 seat megaplex
    theatre; an outdoor theatre for special events; and an "E!"
    Entertainment Television Production Center (NASCAR).
    

    Print | Tags: NASCAR, St. Louis Blues
  • GLOBE & MAIL PANS NIKE'S AD ATTACK PLAN FOR TORONTO

         Nike's "Toronto Attack Plan," in which citywide advertising
    features local content and the Nike image, is featured in this
    morning's GLOBE & MAIL.  Joe Clark notes the campaign -- which
    features ads on 60 subway cars, 10 buses-turned-billboards,
    posters on subway platforms, TV and billboards -- combined
    "powerful photography with hard-to-read typography."  Clark:
    "Nike's posters read like a tract issued by a terrorist group
    with a fear of full sentences."  Clark also notes the use of the
    Orator typewriter-style font, and color scheme made it difficult
    to read "from a distance."  However, Clark notes "the campaign's
    photos are its true glory," but that "they are too local."
    Photos feature action shots such as aerobics at a local park and
    a local lacrosse league (Toronto GLOBE & MAIL, 11/16).
    

    Print | Tags: Nike
  • LONG LIVE THE KING: JORDAN TOPS SPORTS IDOL SURVEY

         A national survey in MEN'S JOURNAL's Buyer's Guide shows
    that Michael Jordan remains America's No. 1 sports idol.  The
    survey, in which the magazine phoned 500 men across the country,
    ranked Jordan as most admired at 19.8%.  Cal Ripken followed at
    18.6%.  Others: Troy Aikman 16.4% and Greg Norman 12.2% (Fred
    Mitchell, CHICAGO TRIBUNE, 11/16).
    

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  • MARKETPLACE ROUND-UP

         NationsBank, Official Bank of the '96 Games, will provide
    customers with checking accounts in DC, MD, VA and FL with
    Olympic Soccer information in January and give them an early
    opportunity to order tickets (NationsBank).... Sportmart's
    downtown Chicago store opened at 7am Wednesday, 1 1/2 hours
    earlier than usual, to begin selling the Bulls' new black
    alternate road jersey (CHICAGO TRIBUNE, 11/16).... McGregor
    Sports & Fitness announced upon the conclusion of its merger with
    Technical Publishing Solutions, it will change the name to
    IntraNet Solutions (McGregor)....First Union Bank of FL will
    offer fans an opportunity to put the Dolphins' logo on their
    checks and give them a chance to attend games through a drawing
    (First Union).
    

    Print | Tags: Bank of America, Chicago Bulls, Miami Dolphins
  • SPRINT EXEC ADDRESSES WOMEN IN GOLF SUMMIT ON MARKETING

         Mike Goff, Sprint's Dir of Corporate Sponsorship Marketing,
    addressed the Women in Golf Summit Tuesday in Pinehurst, NC, on
    "New Views of Marketing and Women's Golf."  Some highlights:
    Goff noted that women's golf offers corporations the opportunity
    to reach women, and that many are taking advantage of the
    demographics; specifically in three different areas --
    participants, spectators, and those supporting women's athletics.
    Goff noted that 99% of the LPGA Tour is sponsored by major
    companies such as McDonald's, State Farm and Sprint, with
    licensing support coming from companies such as MasterCard, Kodak
    and Rolex.  Goff also pointed out that women's golf offers "more
    positive feedback" for Sprint than Sprint's sister events on the
    PGA Tour, and that customer hospitality is superior for LPGA
    events as the stars are more engaging, talkative and more
    interested in "the lives" of customers.  Goff also addressed the
    increased tournament purses in women's golf --up 40% from '91 to
    $25M (THE DAILY).
    

    Print | Tags: Eastman Kodak, LPGA, MasterCard, McDonalds, PGA Tour, Sprint
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