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RAIDERS TICKETING STRATEGY ONCE AGAIN UNDER FIRE
Published November 16, 1995
Hundreds of extra tickets to this weekend's Raiders-Cowboys game in Oakland were set aside for city and county employees, even though "legions of Raiders fans" were denied tickets earlier, according to Robert Salladay of the OAKLAND TRIBUNE. Marketing officials were left with 800-900 extra tickets and decided for an "internal group sale." Last week, more than 900 season tickets holders waited for tickets to the game, but only three were successful. Oakland Deputy City Manager Ezra Rapport said they would have "absolute chaos" if they tried to put leftover tickets on public sale with just over three days left (OAKLAND TRIBUNE, 11/16). But the "behind-the-scenes deal infuriated" PSL holders who waited "in a cold drizzle" outside the Coliseum last week only to learn of the sell-out. It once again led Raiders officials to acknowledge a marketing "mistake," as they had touted the sales of extra Dallas tickets as a "gesture of appreciation" to PSL holders who have gone through a "frustrating series of snafus" this year (Peter Fimrite, S.F. CHRONICLE, 11/16). The CHRONICLE runs a list of the Raiders' "Ticket Troubles" (S.F. CHRONICLE, 11/16).