SBD/16/Franchises

RAIDERS TICKETING STRATEGY ONCE AGAIN UNDER FIRE

     Hundreds of extra tickets to this weekend's Raiders-Cowboys
game in Oakland were set aside for city and county employees,
even though "legions of Raiders fans" were denied tickets
earlier, according to Robert Salladay of the OAKLAND TRIBUNE.
Marketing officials were left with 800-900 extra tickets and
decided for an "internal group sale." Last week, more than 900
season tickets holders waited for tickets to the game, but only
three were successful.  Oakland Deputy City Manager Ezra Rapport
said they would have "absolute chaos" if they tried to put
leftover tickets on public sale with just over three days left
(OAKLAND TRIBUNE, 11/16).  But the "behind-the-scenes deal
infuriated" PSL holders who waited "in a cold drizzle" outside
the Coliseum last week only to learn of the sell-out.  It once
again led Raiders officials to acknowledge a marketing "mistake,"
as they had touted the sales of extra Dallas tickets as a
"gesture of appreciation" to PSL holders who have gone through a
"frustrating series of snafus" this year (Peter Fimrite, S.F.
CHRONICLE, 11/16).  The CHRONICLE runs a list of the Raiders'
"Ticket Troubles" (S.F. CHRONICLE, 11/16).
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