SBD/15/Sports Media

TURN UP THE DIALS! ESPN RADIO SNAG NBA RIGHTS

     ESPN Radio has acquired the exclusive national radio rights
to the NBA.  The deal includes regular and post-season games, as
well as non-game programming.  This will mark the first event
programming produced by ESPN Radio, a joint venture between ESPN,
Inc. and ABC Radio Networks.  Coverage begins on January 21, with
the Rockets-Magic, and will include live coverage of 13 regular
season games, the post-season, All-Star Weekend, and the NBA
Draft (NBA).
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