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TURN UP THE DIALS! ESPN RADIO SNAG NBA RIGHTS
Published November 15, 1995
ESPN Radio has acquired the exclusive national radio rights to the NBA. The deal includes regular and post-season games, as well as non-game programming. This will mark the first event programming produced by ESPN Radio, a joint venture between ESPN, Inc. and ABC Radio Networks. Coverage begins on January 21, with the Rockets-Magic, and will include live coverage of 13 regular season games, the post-season, All-Star Weekend, and the NBA Draft (NBA).