SBD/15/Sports Media

JOHNNY MAC NOT THE PITS OF THE WORLD IN TENNIS BROADCASTING

     The "Best and Worst of TV Tennis 1995" is featured in the
current issue of TENNIS magazine.  Among the highs and lows:
BEST ANNOUNCER: Mary Carillo, "out there running her legs off to
get insight," edges out newcomer John McEnroe.  WORST ANNOUNCER:
Jim Lampley, a "one-man band in the middle of an orchestra."
MOST IMPROVED ANNOUNCER:  Chris Evert, "consistently weighing in
with pointed, pertinent analysis."  BEST ANNOUNCING MOVE:  CBS
signing McEnroe which "pumped a lot of life into its U.S. Open
shows."  WORST ANNOUNCING MOVE:  NBC's "banishment of Bud Collins
from its booth."  BEST TOURNEY COVERAGE:  USA Network's U.S. Open
"perfectly" captured all that "is unique about New York's Slam."
WORST TOURNEY COVERAGE:  ESPN's Davis Cup coverage.  WORST
EXECUTION OF BEST IDEA:  ABC cutting away from the exciting Bjorn
Borg-McEnroe "Challenge" Champions Event semi-final. BIGGEST
SHAM:  CBS' "contrived coverage" of Monica Seles' comeback was
"nothing more than an International Management Group-engineered
ode to all things Monica."  BEST TREND: Having tennis stars hit
the late night talk show circuit.  BEST MARKETING GIMMICK:
Columbian coffee for their "brilliant planting of a Juan Valdez
look-a-like directly into camera range" at the U.S. Open.  TRUTH
IN ADVERTISING: Rolex's "unique deal" with NBC during Wimbledon
allowing them "not-so-subtle on-air plugs."  After one mention by
Dick Enberg, McEnroe remarked: "They must've paid a bundle" (Mark
Preston, TENNIS magazine, 12/95 issue).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug