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JOHNNY MAC NOT THE PITS OF THE WORLD IN TENNIS BROADCASTING
Published November 15, 1995
The "Best and Worst of TV Tennis 1995" is featured in the current issue of TENNIS magazine. Among the highs and lows: BEST ANNOUNCER: Mary Carillo, "out there running her legs off to get insight," edges out newcomer John McEnroe. WORST ANNOUNCER: Jim Lampley, a "one-man band in the middle of an orchestra." MOST IMPROVED ANNOUNCER: Chris Evert, "consistently weighing in with pointed, pertinent analysis." BEST ANNOUNCING MOVE: CBS signing McEnroe which "pumped a lot of life into its U.S. Open shows." WORST ANNOUNCING MOVE: NBC's "banishment of Bud Collins from its booth." BEST TOURNEY COVERAGE: USA Network's U.S. Open "perfectly" captured all that "is unique about New York's Slam." WORST TOURNEY COVERAGE: ESPN's Davis Cup coverage. WORST EXECUTION OF BEST IDEA: ABC cutting away from the exciting Bjorn Borg-McEnroe "Challenge" Champions Event semi-final. BIGGEST SHAM: CBS' "contrived coverage" of Monica Seles' comeback was "nothing more than an International Management Group-engineered ode to all things Monica." BEST TREND: Having tennis stars hit the late night talk show circuit. BEST MARKETING GIMMICK: Columbian coffee for their "brilliant planting of a Juan Valdez look-a-like directly into camera range" at the U.S. Open. TRUTH IN ADVERTISING: Rolex's "unique deal" with NBC during Wimbledon allowing them "not-so-subtle on-air plugs." After one mention by Dick Enberg, McEnroe remarked: "They must've paid a bundle" (Mark Preston, TENNIS magazine, 12/95 issue).