SBD/10/Sports Media

NETWORK REVENUE GAINS AS SPORTS PROGRAMMING GIVES BOOST

     Revenue for NBC, CBS and ABC rose 4.8% in the third quarter
to $1.62B from $1.55B last year.  The increase "chiefly reflected
a 19% jump in sports revenue."  Revenue for sports programming
increased to $248.2M over the $202.8M of last year, with the
return of MLB and a "solid" NFL schedule "contributing" (WALL
STREET JOURNAL, 11/10).
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ABC, CBS, MLB, NBC, NFL, Media, Viacom, Walt Disney

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