SBD/10/Sponsorships Advertising Marketing
MOMENTUM FROM HILL HAS FILA SOARING TO NEW HEIGHTS
Published November 10, 1995
Fila stock jumped more than $4 a share yesterday after the company posted its seventh straight quarter of higher-than- expected earnings and announced orders for delivery are up 42%. The Baltimore SUN reports analysts and FIla officials say "one reason" behind the record sales is Fila's early launch of the new edition Grant Hill-signature shoe. Demand for Hill II will be reflected in next quarter's figures, raising estimates of earnings for the year. Fila stock closed at $48.25 and more than triple the $15.50 price in September '94. The company also reports soaring sales growth in its apparel line and international markets for athletic shoes (Timothy Mullaney, Baltimore SUN, 11/10).