Entertainers Helping Sports Sponsorship Awareness Coke, AT&T To Sponsor "Conan" Shows In ATL Coke Unveils '13 Super Bowl Spot New Balance, Disney Create Partnership Advertisers Announce Super Bowl Ad Plans Mello Yello To Become NHRA Title Sponsor Empty Olympic Seats Not From Coca-Cola Olympic Marketing Notes Vikings, Univ. of Minnesota In Coke-Pepsi Conflict Rogge Reverses Course On McDonald's, Coke Deals
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SBD/10/Sponsorships Advertising Marketing
Published November 10, 1995
Coca-Cola said yesterday it is working with Walt Disney to develop commercials for its Classic brand. The WALL STREET JOURNAL calls the move "daring" and notes Disney's "exact role isn't clear" (WALL STREET JOURNAL, 11/10).... Cobra Golf has renewed its representation and endorsement agreement with Dennis Walters, disabled trick shot artist and star of the "Dennis Walters Golf Show" (Cobra Golf).... This morning's USA TODAY "Company Spotlight" features Oshman's Sporting Goods and their "play before you pay" concept (USA TODAY, 11/10)....The Sports Authority reports increased third quarter revenues but flat same- store sales (MIAMI HERALD, 11/9)....Blistex has named its winners in the "World's Most Beautiful Lips" contest, and sports figures dominate. Cal Ripken Jr. earns "Most Durable Lips" award; Monica Seles the "Most Courtable Lips;" and Hideo Nomo "Import Lips of the Year." Other winners include JFK Jr., Newt Gingrich and Kelsey Grammer (Blistix)....The RHI New Jersey Rockin Rollers report a survey of their fan base shows over half of all adult fans report household incomes of over $50,000, and over half in attendance at their games have college degrees (Breakthrough Pro Marketing)....Molson reported profits were down 72% in the latest quarter, with the fall blamed on red ink from Molson's U.S.-based Diversey Special Chemicals division (GLOBE & MAIL, 11/10).