SBD/10/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Coca-Cola said yesterday it is working with Walt Disney to
develop commercials for its Classic brand.  The WALL STREET
JOURNAL calls the move "daring" and notes Disney's "exact role
isn't clear" (WALL STREET JOURNAL, 11/10).... Cobra Golf has
renewed its representation and endorsement agreement with Dennis
Walters, disabled trick shot artist and star of the "Dennis
Walters Golf Show" (Cobra Golf).... This morning's USA TODAY
"Company Spotlight" features Oshman's Sporting Goods and their
"play before you pay" concept (USA TODAY, 11/10)....The Sports
Authority reports increased third quarter revenues but flat same-
store sales (MIAMI HERALD, 11/9)....Blistex has named its winners
in the "World's Most Beautiful Lips" contest, and sports figures
dominate.  Cal Ripken Jr. earns "Most Durable Lips" award; Monica
Seles the "Most Courtable Lips;" and Hideo Nomo "Import Lips of
the Year."  Other winners include JFK Jr., Newt Gingrich and
Kelsey Grammer (Blistix)....The RHI New Jersey Rockin Rollers
report a survey of their fan base shows over half of all adult
fans report household incomes of over $50,000, and over half in
attendance at their games have college degrees (Breakthrough Pro
Marketing)....Molson reported profits were down 72% in the latest
quarter, with the fall blamed on red ink from Molson's U.S.-based
Diversey Special Chemicals division (GLOBE & MAIL, 11/10).
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Related Topics:

Coca-Cola, Acushnet, Walt Disney

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