Coke, Hornets Renew Long-Term Deal LeBron James' Latest TV Show Set To Debut UM, Coca-Cola Ticket Promotion Pulled Coke Leery Of Pepsi Ads Near Daytona Brands Active Around World Cup Despite Protests ESPN Helps Boost Disney In Q2 Disney's Iger Discusses Rising Costs Of Sports Rights Disney: Cable Network Unit Growth To Continue Coke Goes Big With World Cup Campaign PNC Park Switching From Pepsi To Coca-Cola
SBD/10/Sponsorships Advertising Marketing
Published November 10, 1995
Coca-Cola said yesterday it is working with Walt Disney to develop commercials for its Classic brand. The WALL STREET JOURNAL calls the move "daring" and notes Disney's "exact role isn't clear" (WALL STREET JOURNAL, 11/10).... Cobra Golf has renewed its representation and endorsement agreement with Dennis Walters, disabled trick shot artist and star of the "Dennis Walters Golf Show" (Cobra Golf).... This morning's USA TODAY "Company Spotlight" features Oshman's Sporting Goods and their "play before you pay" concept (USA TODAY, 11/10)....The Sports Authority reports increased third quarter revenues but flat same- store sales (MIAMI HERALD, 11/9)....Blistex has named its winners in the "World's Most Beautiful Lips" contest, and sports figures dominate. Cal Ripken Jr. earns "Most Durable Lips" award; Monica Seles the "Most Courtable Lips;" and Hideo Nomo "Import Lips of the Year." Other winners include JFK Jr., Newt Gingrich and Kelsey Grammer (Blistix)....The RHI New Jersey Rockin Rollers report a survey of their fan base shows over half of all adult fans report household incomes of over $50,000, and over half in attendance at their games have college degrees (Breakthrough Pro Marketing)....Molson reported profits were down 72% in the latest quarter, with the fall blamed on red ink from Molson's U.S.-based Diversey Special Chemicals division (GLOBE & MAIL, 11/10).