Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Buick Motor Division has announced they will offer a special edition Regal and Skylark to commemorate GM's sponsorship of the '96 U.S. Olympic Team and the Olympic Games in Atlanta. The cars will go on sale next year and will feature special trimmings, including the Olympic rings embroidered into the headrests of the Regal. (BUICK). THREE-CAR GARAGE? While there is only one official beer maker, burger and bank for the '96 Games, there's "a garage full" of Olympic carmakers, according to the PHILADELPHIA INQUIRER. The report notes with no single automobile sponsor willing to pay the $40M required for exclusivity, ACOG organizers divided the category. GM is the official domestic car, Nissan is the official import sport utility vehicle, light truck and minivan, while BMW is the official luxury car (AP/PHILADELPHIA INQUIRER, 11/10).
The USOC has announced the distribution of $1.25M in competitive grants to community-based Multi-Sport Organizations, Disabled Sports Organizations, and Affiliated Sports Organizations. Among the groups that will benefit from this money includes the Boy Scouts of America, Blind Athletes, and Wheelchair Sports USA (USOC)....ACOG announced the sale of the one-millionth commemorative Olympic license plate (ACOG)....As the holidays approach, ACOG is hoping to "propel" Olympic mascot Izzy as a star to children ages 5-10 (ATLANTA CONSTITUTION, 11/5)....A report in TIME indicates sports not sold out for Atlanta include soccer, baseball, basketball and softball. The toughest ticket was fencing, due to small venue size (TIME, 11/13 issue)....BUSINESS WEEK reports on Coke's efforts to build a virtual reality park in Atlanta for the Games. There plans, however, are being held up by three business on the proposed site of the park (BUSINESS WEEK, 11/13 issue)....A record 172 national Olympic committees have accepted invitations to send teams to Atlanta (ATLANTA CONSTITUTION, 11/1).....The Columbia STATE reports the economic impact on the area is building as more teams say they will train in SC (Columbia STATE, 11/1).