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BRUINS' SINDEN SEES A FUTURE IN MARKETING THE NHL
Published November 1, 1995
The transition of the Bruins front office and the future of President/GM Harry Sinden is profiled by Mark Murphy of the BOSTON HERALD. Sinden says there is a good chance he will relinquish GM responsibilities to assistant Mike O'Connell next year. But he is "dazzled" by the future of the NHL, as the "growth has just begun." Murphy writes Sinden "may talk and sound old-school, but his actions and innovations have generally moved the NHL forward, out of its backwater tendencies" -- and now Sinden finds that "selling the league itself could be so intriguing." One area of concern for Sinden is fighting. Sinden: "If we expand, we won't do it with (fighting). ... I certainly know how the advertisers feel about it. When I see one of those fights getting shown on the national news or in a city that doesn't have hockey -- and that's all they show from the NHL -- it makes me realize we can't keep going in this direction." Sinden strives to be "more involved" in marketing the sport: "There are things that could hurt the game, and that's why I'd like to stay in it -- for the good of the Bruins and for the good of the league" (BOSTON HERALD, 11/1).