SBD/6/Sponsorships Advertising Marketing

MILLER LITE TO PRESENT TYSON FIGHT ON FOX

     Miller Brewing Co. is expected to announce today that Miller
Lite "will be the title sponsor" of next month's heavyweight
fight featuring Mike Tyson on Fox, according to the WALL STREET
JOURNAL.  Jon Nesvig, President of Sales at Fox Broadcasting,
declined to say how much Miller is paying for the scheduled 12-
round fight.  Among the features of the deal include Miller Lite
having their name on the mat in the ring at the MGM Grand; the
telecast will be called "in part, Miller Lite Presents;" Miller
Lite will receive mentions in some of Fox's promotions (WALL
STREET JOURNAL, 10/5).
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