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SBD/6/Sponsorships Advertising Marketing
MILLER LITE TO PRESENT TYSON FIGHT ON FOX
Published October 6, 1995
Miller Brewing Co. is expected to announce today that Miller Lite "will be the title sponsor" of next month's heavyweight fight featuring Mike Tyson on Fox, according to the WALL STREET JOURNAL. Jon Nesvig, President of Sales at Fox Broadcasting, declined to say how much Miller is paying for the scheduled 12- round fight. Among the features of the deal include Miller Lite having their name on the mat in the ring at the MGM Grand; the telecast will be called "in part, Miller Lite Presents;" Miller Lite will receive mentions in some of Fox's promotions (WALL STREET JOURNAL, 10/5).