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SBD/6/Sponsorships Advertising Marketing
LEAGUE SPONSORSHIP NEWS: HOCKEY PLAYERS SHOW THEIR SKILLS
Published October 6, 1995
NHL fans will have an opportunity to see their favorite NHL players compete and demonstrate their talents in the Topps NHL SuperSkills Competition presented by Starter. The events, a joint venture between the NHL and the NHLPA, run from October 9 to January 7. The competition is "a family, fun event that is scheduled during no-game days." Ticket prices will vary across NHL cities from $3-10 and many tickets will be donated to youth hockey organizations. This year marks the first season of Topps' title sponsorship of the skill program. Additional sponsors include Starter, a presenting sponsor, and Mennen. The NHL, league teams and the NHLPA will plan activities to support SuperSkills locally and in-arena, including fan festivals, retail and media promotions and ticket giveaways (NHLPA). NBA OVERSEAS: The '95 NBA McDonald's challenge in London will be seen in more than 120 countries worldwide. McDonald's will run radio promos, offering merchandise and tickets. Nike's involvement in the event will be featured in the "reuse-a-shoe" basketball court opening in London, with the Rockets' Robert Horry and Kenny Smith giving a Nike Basketball Clinic. Other event sponsors include Foot Locker (the official retailer of the McDonald's Championships), Miller Brewing, Sports Specialties, Spalding, and Champion (McDonald's Championship). NFL'S CANADA DAY: The Bills have designated this Sunday's game against the Jets as "Canada Day '95." Among the events include salutes to Canada during the game, and Canadian companies sponsoring the game -- including the Hudson Bay Company, Labatt Breweries of Canada, and NFL Properties- Canada. Approximately 10,000-15,000 Canadian fans regularly attend Bills games in Buffalo (NFL).