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MORE ON WHAT THE FUTURE MIGHT HOLD FOR O.J.
Published October 5, 1995
Media speculation continues on the possible future of O.J. Simpson. "Entertainment Tonight" examined his next move. Agent Ruth Webb: "I cannot imagine the general public making him into a star again" ("ET," 10/4). CNBC's "Business Insiders" also took its turn to speculate on Simpson's next step. David Burns of Burns Sports Celebrity Service: "I very much doubt if any advertisers are going to risk a negative image being associated with their product. So, I take a very dim view of the advertising world. I do predict that he will make a great deal in movies again. ... These would be the violent movies, the movies that are directed toward the segment of the people who cheered [Tuesday] when they heard the verdict." Michael Burgi of MediaWeek on the possible pay-per-view deal: "I think people would buy the event if it does take place. ... I spoke to a Time Warner executive today who said to me that if they do something like this, 'I'm walking out.'" Burns on the possbility of Simpson again becoming a sportscaster: "I really doubt if the networks want to be a part of someone that controversial" (CNBC, 10/4). Although Simpson worked for NBC Sports in the past, some analysts said the Fox network "might be better for him because it has a more daring image and has extended itself to appeal to black viewers." But a Fox spokesperson said the network "has no interest in hiring Mr. Simpson" (WASHINGTON POST, 10/5). NBC Exec Don Ohlmeyer was one of the few non-family, non-defense team members at Simpson's home during his first night of freedom (Shirley Perlman, NEWSDAY, 10/5).