CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN 76ers Postpone Game Due To Moisture On Court ESPN: Sub Losses Don't Include New Outlets
SI DELAYS PRO HOOPS PREVIEW DUE TO LABOR UNCERTAINTY
Published October 4, 1995
Sports Illustrated's first Professional Basketball Preview was to hit the newsstands this week, but will be delayed until October 23. An SI spokesperson said the decision was made based due to the uncertain labor situation in the NBA and the threat of a possible work stoppage. With transactions during the off- season compressed into a two-to-three week window, SI wanted to guarantee their issue was up-to-date (THE DAILY). Matt Barr, Publications Dir of Sports Illustrated Presents, said "ad sales had nothing to do with it. It's a newsstand driven product and it has to have a sense of currency to appeal to readers." The cost for a full color ad is $14,000 (AD AGE ONLINE, 10/4).