SBD/4/Sports Media

SI DELAYS PRO HOOPS PREVIEW DUE TO LABOR UNCERTAINTY

     Sports Illustrated's first Professional Basketball Preview
was to hit the newsstands this week, but will be delayed until
October 23.  An SI spokesperson said the decision was made based
due to the uncertain labor situation in the NBA and the threat of
a possible work stoppage.  With transactions during the off-
season compressed into a two-to-three week window, SI wanted to
guarantee their issue was up-to-date (THE DAILY).  Matt Barr,
Publications Dir of Sports Illustrated Presents, said "ad sales
had nothing to do with it. It's a newsstand driven product and it
has to have a sense of currency to appeal to readers."  The cost
for a full color ad is $14,000 (AD AGE ONLINE, 10/4).
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