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SI DELAYS PRO HOOPS PREVIEW DUE TO LABOR UNCERTAINTY
Published October 4, 1995
Sports Illustrated's first Professional Basketball Preview was to hit the newsstands this week, but will be delayed until October 23. An SI spokesperson said the decision was made based due to the uncertain labor situation in the NBA and the threat of a possible work stoppage. With transactions during the off- season compressed into a two-to-three week window, SI wanted to guarantee their issue was up-to-date (THE DAILY). Matt Barr, Publications Dir of Sports Illustrated Presents, said "ad sales had nothing to do with it. It's a newsstand driven product and it has to have a sense of currency to appeal to readers." The cost for a full color ad is $14,000 (AD AGE ONLINE, 10/4).