MSG Confirms Plans To Split In Two MSG's Tad Smith Leaving For Sotheby's Knicks Hope For Strong Free Agency Dolan Regrets Sending Angry E-Mail NBA Won't Punish Dolan For Fan E-mail Dolan Blasts Disgruntled Knicks Fan In E-Mail ESPN Nixes Three Knicks Telecasts Profits To Drop Sharply For MSG Media Big Ten To Hold '18 MBB Tournament At MSG Lustgarten Leaving NBA To Join MSG Co.
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
THE GARDEN IN MADISON SQUARE TO TAKE ON A NEW LOGO
Published October 4, 1995
Madison Square Garden will unveil a new logo later this month, the first step in "an overall rebranding of the building, which likes to call itself the 'world's most famous arena,'" according to the latest BRANDWEEK. "Sub-brands of Garden boxing, hoops and tennis are begin developed and may result in the sale of licensed merchandise and corporate sponsorships." The new design is by Sean Michael Edwards. Knicks VP/Marketing Pam Harris: "We've got some equity here that we haven't exploited and, with new management, it was the right time" (BRANDWEEK, 10/2 issue).