Knicks Rebuild Begins With Porzingis Pick CAA's O'Connor Named MSG CEO Phil Jackson Talks Future Of Knicks WNBA Could Reject Isiah Ownership Stake Dolan Hires Isiah Thomas To Oversee Liberty Cablevision Offering Cord-Cutting Package A Rare Q&A With MSG's James Dolan Sources: Knicks' Front Office Expects Changes Knicks' Jackson Reassures Season-Ticket Holders MSG Confirms Plans To Split In Two
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THE GARDEN IN MADISON SQUARE TO TAKE ON A NEW LOGO
Published October 4, 1995
Madison Square Garden will unveil a new logo later this month, the first step in "an overall rebranding of the building, which likes to call itself the 'world's most famous arena,'" according to the latest BRANDWEEK. "Sub-brands of Garden boxing, hoops and tennis are begin developed and may result in the sale of licensed merchandise and corporate sponsorships." The new design is by Sean Michael Edwards. Knicks VP/Marketing Pam Harris: "We've got some equity here that we haven't exploited and, with new management, it was the right time" (BRANDWEEK, 10/2 issue).