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THE GARDEN IN MADISON SQUARE TO TAKE ON A NEW LOGO
Published October 4, 1995
Madison Square Garden will unveil a new logo later this month, the first step in "an overall rebranding of the building, which likes to call itself the 'world's most famous arena,'" according to the latest BRANDWEEK. "Sub-brands of Garden boxing, hoops and tennis are begin developed and may result in the sale of licensed merchandise and corporate sponsorships." The new design is by Sean Michael Edwards. Knicks VP/Marketing Pam Harris: "We've got some equity here that we haven't exploited and, with new management, it was the right time" (BRANDWEEK, 10/2 issue).