Debate To Take Big Chunk Of "MNF" Audience Tennis Channel, Volvo Car Open Agree To Deal Chicago May Bid To Host '19, '20 X Games Bayless: ESPN Offered "MNF" Segment To Stay ESPN Service Could Offer Specific Sports, Seasons Week 2 "MNF" Overnight Drops Again Bud Light Using Car Wrap Company To Promote Cans Le Batard Takes Shot At Bayless' FS1 Show ESPN, NBC See Week 1 NFL Declines ESPN Ratings Drop For "MNF" Doubleheader
SBD/4/Sponsorships Advertising Marketing
STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE
Published October 4, 1995
Bud Ice is extending its sponsorship of professional hockey by joining in a marketing deal with the American Hockey League, making Bud Ice the official beer of the AHL. The deal includes a variety of marketing activities, including advertising, retail promotions and merchandising elements for the league. Bud Ice will be featured on AHL and team-specific TV ads and team sponsorship in a majority of the AHL's U.S. markets. In addition to distributing league schedules, posters and other merchandise to retail outlets, Bud Ice will be official sponsor of the AHL All-Star Game and will have a media presence through on-ice and dasherboard signage as well as a TV buy on ESPN2 internationally and SportsChannel in the U.S. (AHL).