SBD/4/Sponsorships Advertising Marketing

STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE

     Bud Ice is extending its sponsorship of professional hockey
by joining in a marketing deal with the American Hockey League,
making Bud Ice the official beer of the AHL. The deal includes a
variety of marketing activities, including advertising, retail
promotions and merchandising elements for the league.  Bud Ice
will be featured on AHL and team-specific TV ads and team
sponsorship in a majority of the AHL's U.S. markets.  In addition
to distributing league schedules, posters and other merchandise
to retail outlets, Bud Ice will be official sponsor of the AHL
All-Star Game and will have a media presence through on-ice and
dasherboard signage as well as a TV buy on ESPN2 internationally
and SportsChannel in the U.S. (AHL).
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Related Topics:

AHL, Anheuser Busch, ESPN, Walt Disney

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