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SBD/4/Sponsorships Advertising Marketing
STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE
Published October 4, 1995
Bud Ice is extending its sponsorship of professional hockey by joining in a marketing deal with the American Hockey League, making Bud Ice the official beer of the AHL. The deal includes a variety of marketing activities, including advertising, retail promotions and merchandising elements for the league. Bud Ice will be featured on AHL and team-specific TV ads and team sponsorship in a majority of the AHL's U.S. markets. In addition to distributing league schedules, posters and other merchandise to retail outlets, Bud Ice will be official sponsor of the AHL All-Star Game and will have a media presence through on-ice and dasherboard signage as well as a TV buy on ESPN2 internationally and SportsChannel in the U.S. (AHL).