ESPN Public Editor Examines Body Issue Athletes Seeking Pay For Image Use Lose In Court ESPN, USTA Resolve FanVision Dispute Horowitz Talks FS1's Opportunities, Direction Analysts Pleased With Disney-BAM Tech Deal Tributes Continue For ESPN's John Saunders Disney Completes $1B Deal For Stake In BAM Tech ESPN's John Saunders Dies At 61 ESPN Faces Limitations In Olympic Coverage Longtime ESPN NFL Analyst Jackson Retires
SBD/4/Sponsorships Advertising Marketing
STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE
Published October 4, 1995
Bud Ice is extending its sponsorship of professional hockey by joining in a marketing deal with the American Hockey League, making Bud Ice the official beer of the AHL. The deal includes a variety of marketing activities, including advertising, retail promotions and merchandising elements for the league. Bud Ice will be featured on AHL and team-specific TV ads and team sponsorship in a majority of the AHL's U.S. markets. In addition to distributing league schedules, posters and other merchandise to retail outlets, Bud Ice will be official sponsor of the AHL All-Star Game and will have a media presence through on-ice and dasherboard signage as well as a TV buy on ESPN2 internationally and SportsChannel in the U.S. (AHL).