Charter Nearing Deal With SEC Net A-B Credits World Cup For Helping Q2 Profits Ombudsman Addresses Smith Comments "College GameDay" To Start In Ft. Worth Stephen A. Smith Suspended One Week Should ESPN Further Discipline Smith? Smith Apologizes For Domestic Violence Comments TWC, SEC Net Reach Carriage Deal Former Coaches Joining CFB Telecasts A-B Promotes Herscovici To Head Sports
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE
Published October 4, 1995
Bud Ice is extending its sponsorship of professional hockey by joining in a marketing deal with the American Hockey League, making Bud Ice the official beer of the AHL. The deal includes a variety of marketing activities, including advertising, retail promotions and merchandising elements for the league. Bud Ice will be featured on AHL and team-specific TV ads and team sponsorship in a majority of the AHL's U.S. markets. In addition to distributing league schedules, posters and other merchandise to retail outlets, Bud Ice will be official sponsor of the AHL All-Star Game and will have a media presence through on-ice and dasherboard signage as well as a TV buy on ESPN2 internationally and SportsChannel in the U.S. (AHL).