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SBD/4/Sponsorships Advertising Marketing
Published October 4, 1995
Kmart will sell its remaining 29% stake in The Sports Authority on Friday for $26 a share in an underwriting led by Goldman Sachs. The sale of the 6.1 million shares is expected to raise $157.4M for Kmart, which is selling of many of its assets (MIAMI HERALD, 10/4)....A new twist to the Foot Locker Millon Dollar Shot, part of Foot Locker's marketing campaign with the NBA: A preliminary competition to determine who will take the Million Dollar Shot. Two contestants will be randomly selected - - one from an Eastern and one from a Western conference city -- and will compete in a three-point contest during a TNT game on January 30. The winner will then take the shot during All-Star Weekend in San Antonio (Foot Locker)....Two sponsorship opportunities: Former NFL coach Jerry Glanville's '96 NASCAR Supertruck Race Team is looking for sponsors for their 26-race series. The second full season runs from February through October. Sponsorships range from $50,000 to $2M and include corporate representation on the vehicle....The World Rugby Championships is seeking sponsors for their first ever 10-day international rugby event scheduled from May 16 to 27. Packages range from $150-600,000 (AD AGE, 10/2).... James Spagnole, a former Interior Department official, is looking at plans to build a $12M sports complex for soccer, rugby, and other games on Treasure Island in San Francisco Bay once the Navy leaves in '97. Spagnole is seeking corporations that would have "outdoor advertising rights in exchange for their funding" (S.F. EXAMINER, 10/3)....The first 200 couples with a wedding license to register at the Buccaneers ticket office will be married at halftime of the October 22 Bucs-Falcons game. Also in Tampa, purchasers of Budweiser, Bud Light and Bud Ice 12-packs will receive a $5.00 coupon redeemable for a discount on any Bucs ticket for the team's three October home games (Bucs)....Two sports-related companies are listed in FINANCIAL WORLD's Growth 100: 3Com, buyer of Candlestick Park's naming rights (No. 12), and First Team Sports, manufacturer/distributor of recreational sports equipment (No. 78) (FINANCIAL WORLD, 10/10 issue)....The Marine Corps. will launch its first new TV campaign since in four years during "Monday Night Football" October 9. Two 30-second and two 60-second spots will also appear during NBC's NFL coverage. ... True Value Hardware will increase its NFL sponsorship this fall with a "series of commercial vignettes showcasing the nominees for the NFL "Man of the Year Award," which True Value sponsors. The spots, which will run during NFL games on ESPN, are by Leo Burnett USA, Chicago. NFL Properties reportedly also helped with the promo (AD AGE ONLINE, 10/4).