SBD/4/Sponsorships Advertising Marketing


     Kmart will sell its remaining 29% stake in The Sports
Authority on Friday for $26 a share in an underwriting led by
Goldman Sachs.  The sale of the 6.1 million shares is expected to
raise $157.4M for Kmart, which is selling of many of its assets
(MIAMI HERALD, 10/4)....A new twist to the Foot Locker Millon
Dollar Shot, part of Foot Locker's marketing campaign with the
NBA:  A preliminary competition to determine who will take the
Million Dollar Shot.  Two contestants will be randomly selected -
- one from an Eastern and one from a Western conference city --
and will compete in a three-point contest during a TNT game on
January 30.  The winner will then take the shot during All-Star
Weekend in San Antonio (Foot Locker)....Two sponsorship
opportunities: Former NFL coach Jerry Glanville's '96 NASCAR
Supertruck Race Team is looking for sponsors for their 26-race
series.  The second full season runs from February through
October.  Sponsorships range from $50,000 to $2M and include
corporate representation on the vehicle....The World Rugby
Championships is seeking sponsors for their first ever 10-day
international rugby event scheduled from May 16 to 27.  Packages
range from $150-600,000 (AD AGE, 10/2).... James Spagnole, a
former Interior Department official, is looking at plans to build
a $12M sports complex for soccer, rugby, and other games on
Treasure Island in San Francisco Bay once the Navy leaves in '97.
Spagnole is seeking corporations that would have "outdoor
advertising rights in exchange for their funding" (S.F. EXAMINER,
10/3)....The first 200 couples with a wedding license to register
at the Buccaneers ticket office will be married at halftime of
the October 22 Bucs-Falcons game.  Also in Tampa, purchasers of
Budweiser, Bud Light and Bud Ice 12-packs will receive a $5.00
coupon redeemable for a discount on any Bucs ticket for the
team's three October home games (Bucs)....Two sports-related
companies are listed in FINANCIAL WORLD's Growth 100:  3Com,
buyer of Candlestick Park's naming rights (No. 12), and First
Team Sports, manufacturer/distributor of recreational sports
equipment (No. 78) (FINANCIAL WORLD, 10/10 issue)....The Marine
Corps. will launch its first new TV campaign since in four years
during "Monday Night Football" October 9.  Two 30-second and two
60-second spots will also appear during NBC's NFL coverage. ...
True Value Hardware will increase its NFL sponsorship this fall
with a "series of commercial vignettes showcasing the nominees
for the NFL "Man of the Year Award," which True Value sponsors.
The spots, which will run during NFL games on ESPN, are by Leo
Burnett USA, Chicago.  NFL Properties reportedly also helped with
the promo (AD AGE ONLINE, 10/4).
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