SBD/4/Sponsorships Advertising Marketing

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  • A.C. GREEN GOES FOR GRAND SLAM WITH DENNY'S DEAL

         Denny's will team with the Suns' A.C. Green and his Green
    Team Restaurants in a franchise agreement to own and operate 12
    Denny's restaurants in the Portland area.  Green Team Restaurants
    was also given rights to build up to 11 new restaurants over the
    next three to five years in the Portland area, of which Green is
    a native.  Green will be involved in marketing, advertising and
    community affairs. Green: "Ever since childhood, I have always
    enjoyed eating at Denny's. The option of having breakfast at
    anytime always brings a smile to my face" (Denny's).
    

    Print | Tags: Phoenix Suns
  • DON'T WANNA DO IT, ANYMORE? NIKE TOUR COULD LOSE SPONSOR

         Nike is reportedly "reevaluating its involvement with golf."
    Sources report that Nike's "incentive poll for LPGA players is
    being eliminated; Nike is looking to buy out current deals with
    Nike Tour players; and the shoe company's support of college golf
    teams is being cut back."  GOLF WEEK reports Nike is also "losing
    interest in its sponsorship of the Nike Tour, which may take the
    name of an auto company in the not-too distant future" (GOLF
    WEEK, 9/30 issue).
         ADD THE INTERNET TO GOLF MARKETING MADNESS?  Golf equipment
    companies will expand their "advertising and marketing horizons"
    in '96, according to Steve Pike in the current issue of GOLF
    WORLD.  After watching Callaway Golf "raise the stakes" in '91 by
    pouring millions into the advertising and marketing of their Big
    Bertha metal woods, the "golf industry hasn't been the same
    since."  Now, companies see a "wide variety of options" to get
    their message across, including the Internet.  Tommy Armour Golf
    and Odyssey Golf have sponsored Web sites, with their cost per
    year "equivalent to no more than two advertising pages in a major
    golf publication."  John Krzynowek, Tommy Armour's Dir of
    Marketing:  "Very inexpensive.  You can get 600,000 or 700,00
    hits a month ... it's getting very good activity and it's only
    going to grow."  Taylor Made spent $15-18M on advertising this
    year and is expected to nearly  double that next year, including
    their own Web site on November 1.  Wally Uilhein, CEO & Chair of
    Titleist and Foot-Joy Worldwide, believes TV is "going to
    continue to play a larger role in equipment and ball advertising
    campaigns," but he also "isn't about to sell print advertising
    short" (Steve Pike, GOLF WORLD, 9/29 issue).
         PING ALSO RE-EVALUATING:  John Solheim, who succeeded his
    father as President of Karsten Manufacturing Co., is interviewed
    in the latest GOLF WORLD.  On marketing the company, which
    includes the Ping line, differently, Solheim says "we've been
    spending the dollars but we haven't been effect with the way
    we've been spending them.  We're re-evaluating where we are (GOLF
    WORLD, 9/29 issue).
    

    Print | Tags: Callaway Golf, Acushnet, LPGA, Nike, Washington Nationals
  • MARKETPLACE ROUND-UP

         Kmart will sell its remaining 29% stake in The Sports
    Authority on Friday for $26 a share in an underwriting led by
    Goldman Sachs.  The sale of the 6.1 million shares is expected to
    raise $157.4M for Kmart, which is selling of many of its assets
    (MIAMI HERALD, 10/4)....A new twist to the Foot Locker Millon
    Dollar Shot, part of Foot Locker's marketing campaign with the
    NBA:  A preliminary competition to determine who will take the
    Million Dollar Shot.  Two contestants will be randomly selected -
    - one from an Eastern and one from a Western conference city --
    and will compete in a three-point contest during a TNT game on
    January 30.  The winner will then take the shot during All-Star
    Weekend in San Antonio (Foot Locker)....Two sponsorship
    opportunities: Former NFL coach Jerry Glanville's '96 NASCAR
    Supertruck Race Team is looking for sponsors for their 26-race
    series.  The second full season runs from February through
    October.  Sponsorships range from $50,000 to $2M and include
    corporate representation on the vehicle....The World Rugby
    Championships is seeking sponsors for their first ever 10-day
    international rugby event scheduled from May 16 to 27.  Packages
    range from $150-600,000 (AD AGE, 10/2).... James Spagnole, a
    former Interior Department official, is looking at plans to build
    a $12M sports complex for soccer, rugby, and other games on
    Treasure Island in San Francisco Bay once the Navy leaves in '97.
    Spagnole is seeking corporations that would have "outdoor
    advertising rights in exchange for their funding" (S.F. EXAMINER,
    10/3)....The first 200 couples with a wedding license to register
    at the Buccaneers ticket office will be married at halftime of
    the October 22 Bucs-Falcons game.  Also in Tampa, purchasers of
    Budweiser, Bud Light and Bud Ice 12-packs will receive a $5.00
    coupon redeemable for a discount on any Bucs ticket for the
    team's three October home games (Bucs)....Two sports-related
    companies are listed in FINANCIAL WORLD's Growth 100:  3Com,
    buyer of Candlestick Park's naming rights (No. 12), and First
    Team Sports, manufacturer/distributor of recreational sports
    equipment (No. 78) (FINANCIAL WORLD, 10/10 issue)....The Marine
    Corps. will launch its first new TV campaign since in four years
    during "Monday Night Football" October 9.  Two 30-second and two
    60-second spots will also appear during NBC's NFL coverage. ...
    True Value Hardware will increase its NFL sponsorship this fall
    with a "series of commercial vignettes showcasing the nominees
    for the NFL "Man of the Year Award," which True Value sponsors.
    The spots, which will run during NFL games on ESPN, are by Leo
    Burnett USA, Chicago.  NFL Properties reportedly also helped with
    the promo (AD AGE ONLINE, 10/4).
    

    Print | Tags: Anheuser Busch, Atlanta Falcons, ESPN, Foot Locker/Venator Group, NASCAR, NBA, NBC, NFL, Tampa Bay Buccaneers, TBS/TNT, Walt Disney
  • STARTING TO SOUND FAMILIAR: A-B SPONSORS HOCKEY LEAGUE

         Bud Ice is extending its sponsorship of professional hockey
    by joining in a marketing deal with the American Hockey League,
    making Bud Ice the official beer of the AHL. The deal includes a
    variety of marketing activities, including advertising, retail
    promotions and merchandising elements for the league.  Bud Ice
    will be featured on AHL and team-specific TV ads and team
    sponsorship in a majority of the AHL's U.S. markets.  In addition
    to distributing league schedules, posters and other merchandise
    to retail outlets, Bud Ice will be official sponsor of the AHL
    All-Star Game and will have a media presence through on-ice and
    dasherboard signage as well as a TV buy on ESPN2 internationally
    and SportsChannel in the U.S. (AHL).
    

    Print | Tags: AHL, Anheuser Busch, ESPN, Walt Disney
  • THE GARDEN IN MADISON SQUARE TO TAKE ON A NEW LOGO

         Madison Square Garden will unveil a new logo later this
    month, the first step in "an overall rebranding of the building,
    which likes to call itself the 'world's most famous arena,'"
    according to the latest BRANDWEEK.  "Sub-brands of Garden boxing,
    hoops and tennis are begin developed and may result in the sale
    of licensed merchandise and corporate sponsorships."  The new
    design is by Sean Michael Edwards.  Knicks VP/Marketing Pam
    Harris:  "We've got some equity here that we haven't exploited
    and, with new management, it was the right time" (BRANDWEEK, 10/2
    issue).
    

    Print | Tags: Cablevision, Madison Square Garden, New York Knicks
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